Looking for channel insight? Channel Focus gives you detailed understanding of shopper attitudes in four key areas: convenience, online, discount and food-to-go.
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Channel Focus gives you detailed understanding of shopper attitudes in the high-growth channels of convenience, food discount, high street discount and online. Each quarter, we interview samples of over 1,000 shoppers in each channel to bring you robust and reliable insights that will help you understand:
Each month, we publish the findings of our latest channel tracking survey and a hot topic report on the same channel. So, every quarter, you'll receive insights across convenience, discount and online, with food and high street discount alternating each quarter.
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Small store shopping is on the rise. We forecast the convenience sector will deliver above-market growth over the next five years. Connect with convenience store shoppers with our insights here.
In an ever-digital world, we forecast the online grocery sector will double in value over the next five years. Grow your appeal with online grocery shoppers with our insights here.
The discounters are growing rapidly and taking market share from the major multiples. Find out how to engage with shoppers who use food and high street discount stores with our insights here.
Each report is packed with insights, implications and examples of shopper marketing best practice and innovation to help you identify trends and future direction in each channel.
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We pull together charts and insights across key measures in each channel to help you identify shopper trends and to take action.
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Channel Focus will help you connect with shoppers in the channels with the biggest growth potential. With a robust and comprehensive research methodology, analysis delivered by IGD's channel and shopper experts, and an easy-to-use interface to help you get to key insights quickly, Channel Focus is an essential investment for businesses seeking growth in convenience, discount and online.
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