ShopperVista - Shopping Trends for the Future

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1. Executive Summary Select chapter 1.1 Key Findings
1.2 Implications
2. Introduction Select chapter 2.1 How will this research help your business?
2.2 What research methodology did we use?
3. Key macro factors that will impact the future of grocery shopping Select chapter 3.1 How optimistic are people about the future?
3.2 How do shoppers expect their personal economic circumstances to change?
3.3 To what extent do ethical issues impact shoppers?
3.4 Understanding the four macro drivers of change
3.5 Implications
4. Shopping trends for the future Select chapter 4.1 Shopper behaviours that are already here in force
4.2 Shopper behaviours that have already emerged
4.3 Shopper behaviours that are beginning to emerge
4.4 Shopper behaviours that may soon emerge
4.5 Shopper behaviours for the longer term
4.6 What factors are driving the shopping trends for the future?
4.7 Implications
5. Emerging shopper segments Select chapter 5.1 Aspiring iSavers (13%)
5.2 Online Pragmatists (14%)
5.3 Values Pursuers (26%)
5.4 Food Hobbyists (18%)
5.5 Simplicity Seekers (12%)
5.6 Car-free Shoppers (17%)
6. Learning from trailblazers - shopping trends that are already here in force Select chapter 6.1 The zero waste householders
6.2 The protein aficionado
6.3 The car abandoners
6.4 The simple lifestylers
6.5 Implications
7. Learning from trailblazers - shopping trends that have already emerged Select chapter 7.1 The self-sufficient consumer
7.2 The sceptical consumer
7.3 The ethical hardliner
7.4 The seasonal consumer
7.5 Implications
8. Learning from trailblazers - shopping trends that are beginning to emerge Select chapter 8.1 The car pooler
8.2 Impact of children on shopping behaviour
8.3 The food is leisure consumer
8.4 The online only shopper
8.5 The online promotional cherry picker
8.6 Implications
9. Learning from trailblazers - shopping trends that may soon emerge Select chapter 9.1 The strict health regime consumer
9.2 The shopping is leisure consumer
9.3 The tailor it for me shopper
9.4 Implications
10. Learning from trailblazers - shopping trends for the longer term Select chapter 10.1 The on the spot price comparer
10.2 The virtual community members
10.3 The on the spot network bulk buyer
10.4 Implications
11. Appendix Select chapter 11.1 National survey
11.2 Online qualitative research community

Select all

1. Executive Summary

Select chapter

1.1 Key Findings

1.2 Implications

2. Introduction

Select chapter

2.1 How will this research help your business?

2.2 What research methodology did we use?

3. Key macro factors that will impact the future of grocery shopping

Select chapter

3.1 How optimistic are people about the future?

3.2 How do shoppers expect their personal economic circumstances to change?

3.3 To what extent do ethical issues impact shoppers?

3.4 Understanding the four macro drivers of change

3.5 Implications

4. Shopping trends for the future

Select chapter

4.1 Shopper behaviours that are already here in force

4.2 Shopper behaviours that have already emerged

4.3 Shopper behaviours that are beginning to emerge

4.4 Shopper behaviours that may soon emerge

4.5 Shopper behaviours for the longer term

4.6 What factors are driving the shopping trends for the future?

4.7 Implications

5. Emerging shopper segments

Select chapter

5.1 Aspiring iSavers (13%)

5.2 Online Pragmatists (14%)

5.3 Values Pursuers (26%)

5.4 Food Hobbyists (18%)

5.5 Simplicity Seekers (12%)

5.6 Car-free Shoppers (17%)

6. Learning from trailblazers - shopping trends that are already here in force

Select chapter

6.1 The zero waste householders

6.2 The protein aficionado

6.3 The car abandoners

6.4 The simple lifestylers

6.5 Implications

7. Learning from trailblazers - shopping trends that have already emerged

Select chapter

7.1 The self-sufficient consumer

7.2 The sceptical consumer

7.3 The ethical hardliner

7.4 The seasonal consumer

7.5 Implications

8. Learning from trailblazers - shopping trends that are beginning to emerge

Select chapter

8.1 The car pooler

8.2 Impact of children on shopping behaviour

8.3 The food is leisure consumer

8.4 The online only shopper

8.5 The online promotional cherry picker

8.6 Implications

9. Learning from trailblazers - shopping trends that may soon emerge

Select chapter

9.1 The strict health regime consumer

9.2 The shopping is leisure consumer

9.3 The tailor it for me shopper

9.4 Implications

10. Learning from trailblazers - shopping trends for the longer term

Select chapter

10.1 The on the spot price comparer

10.2 The virtual community members

10.3 The on the spot network bulk buyer

10.4 Implications

11. Appendix

Select chapter

11.1 National survey

11.2 Online qualitative research community