Shopper outlook:
Shoppers are hunting for value. It can mean different things to different shoppers, but they are all looking for the best deal that meets their particular needs. We closely track how shoppers' attitudes and behaviour are changing to ensure they get value when shopping.
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Value - Reports
Retailers compared – the shopper view
Want to know how shoppers rate leading UK retailers? This report looks at how shopper attitudes and drivers of store choice differ by retailer and how they are changing.
Healthy eating - what shoppers want
This report takes a comprehensive look at how shoppers view healthy eating today and how the industry can help them to make healthier choices in the future.
Shopper segmentation - A new approach to targeting shoppers
New research providing granularity on British shopper trends helping you to target particular shopper segments that align best with your strategy.
Christmas shopping 2015
In the lead-up to the busiest trading period of the year, find out how your shoppers intend to balance their spend on food and groceries this year.
Shopper trends – shaping future behaviour
This brand new research explores and highlights some of the major shoppers trends that are set to impact the UK grocery landscape in the future. Take a look at this research to gain a deep dive into shopper motivations to investigate what lies behind their shopper behaviour.
Value - Articles and webcasts
11 Aug 2016
Understand how shopper behaviour differs over the Christmas period and identify the key strategies that can help you to appeal to your shoppers over this key trading period
27 Apr 2016
Shoppers’ attitudes to promotions online are different to their perceptions in-store. Vanessa takes a look at how online shoppers view promotions…
24 Feb 2016
Following a difficult year for Asda, IGD’s Michael Freedman and Chris Kirkland consider how a renewed focus on innovation can help Asda to stand out from the crowd for shoppers.