Shopper outlook:
What makes shoppers feel willing to pay a little extra for a product? Here you will find a range of insights about levers you can pull beyond price to grow a premium brand. You can also see how those levers have changed over time.
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Premium - Reports
Shopper segmentation - A new approach to targeting shoppers
New research providing granularity on British shopper trends helping you to target particular shopper segments that align best with your strategy.
Christmas shopping 2015
In the lead-up to the busiest trading period of the year, find out how your shoppers intend to balance their spend on food and groceries this year.
Shopper trends – shaping future behaviour
This brand new research explores and highlights some of the major shoppers trends that are set to impact the UK grocery landscape in the future. Take a look at this research to gain a deep dive into shopper motivations to investigate what lies behind their shopper behaviour.
Premium - Articles and webcasts
11 Aug 2016
Understand how shopper behaviour differs over the Christmas period and identify the key strategies that can help you to appeal to your shoppers over this key trading period
10 Feb 2016
Valentine’s Day is round the corner and Morrison’s has created a stir with its 25p oysters offer. Ray reviews the impact of this type of deal has on him, and shares some key drivers to events to help unlock the opportunity this event creates.
06 Jan 2016
Convenience will be decisive in determining the market winners. But what does convenience look like? Michael provides a checklist for delivering convenient solutions to meet the differing needs of each of the six IGD Shoppervista shopper segments