Ethics and health:
Specific shopper insights on Fairtrade, from levels of current and future intended purchase to the importance of product attributes, drawn from our monthly tracking data and programme of in-depth 'deep dive' reports.
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Fairtrade - Reports
Shopper segmentation - A new approach to targeting shoppers
New research providing granularity on British shopper trends helping you to target particular shopper segments that align best with your strategy.
Fairtrade - Articles and webcasts
11 Apr 2013
Fairtrade has continued to enjoy great success over the last six years, against the backdrop of an economic crisis and erosion of trust in institutions and businesses. Find out in this new article how shopper attitudes to this ethical topic have evolved over the past few years.
11 Aug 2009
Retailers and manufacturers are increasingly expected to take greater responsibility for the social sustainability of their products. Tim Maton examines how consumer expectation is driving this, and how ethics along with the environment are forging a new competitive frontier.