Ethics and health:
Local and provenance
Specific shopper insights on local production and grocery provenance, from levels of current and future intended purchase to the importance of product attributes, drawn from our monthly tracking data and programme of in-depth 'deep dive' reports.
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Local and provenance - Reports
Retailers compared – the shopper view
Want to know how shoppers rate leading UK retailers? This report looks at how shopper attitudes and drivers of store choice differ by retailer and how they are changing.
Shopper segmentation - A new approach to targeting shoppers
New research providing granularity on British shopper trends helping you to target particular shopper segments that align best with your strategy.
Shopper trends – shaping future behaviour
This brand new research explores and highlights some of the major shoppers trends that are set to impact the UK grocery landscape in the future. Take a look at this research to gain a deep dive into shopper motivations to investigate what lies behind their shopper behaviour.
Local and provenance - Articles and webcasts
19 Jan 2017
With the UK set to leave the EU, Michael looks at shoppers’ appetite for local and British food and what this means for different categories
06 Jan 2016
Convenience will be decisive in determining the market winners. But what does convenience look like? Michael provides a checklist for delivering convenient solutions to meet the differing needs of each of the six IGD Shoppervista shopper segments
16 Sep 2015
At a time when range rationalisation is high up on companies’ agendas, it’s important to strike a balance with what your shoppers want. Find out what world foods shoppers want more choice of in Vanessa’s latest blog…