Ethics and health:
Specific shopper insights on healthy eating, from levels of current and future intended purchase to the importance of product attributes, drawn from our monthly tracking data, programme of in-depth 'deep dive' reports and Industry Nutrition Working Groups.
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Health - Reports
Retailers compared – the shopper view
Want to know how shoppers rate leading UK retailers? This report looks at how shopper attitudes and drivers of store choice differ by retailer and how they are changing.
Healthy eating - what shoppers want
This report takes a comprehensive look at how shoppers view healthy eating today and how the industry can help them to make healthier choices in the future.
Shopper segmentation - A new approach to targeting shoppers
New research providing granularity on British shopper trends helping you to target particular shopper segments that align best with your strategy.
Shopper trends – shaping future behaviour
This brand new research explores and highlights some of the major shoppers trends that are set to impact the UK grocery landscape in the future. Take a look at this research to gain a deep dive into shopper motivations to investigate what lies behind their shopper behaviour.
The psychology of food and drink – implications for shopper marketing
Guest author, James Walton, investigates aspects of some recent psychological studies which look at decision-making in food and drink choices, drawing-out key implications for food and drink businesses
Health - Articles and webcasts
17 Feb 2017
More than 8 out of 10 shoppers are actively trying to improve their diet through a variety of actions, find out what shoppers are prioritising……
20 Apr 2016
Mars recently announced they will provide product consumption guidance for shoppers and the government is taxing sugary drinks. We look at what shoppers think about healthy eating and what support they are looking for.
24 Feb 2016
Following a difficult year for Asda, IGD’s Michael Freedman and Chris Kirkland consider how a renewed focus on innovation can help Asda to stand out from the crowd for shoppers.