Multichannel and store choice
Excellent In-store execution remains a vital ingredient of shopper marketing - find out what drives shoppers when in-store here from monthly ShopperVista tracking data and especially our 'deep dive' report programme.
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Multichannel and store choice - Reports
Growth opportunities within supermarkets and hypermarkets
Our first quarterly shopper update on shopping behaviour and motivations within larger format stores
Driving shopper conversion within larger stores
Identify opportunities to improve shopper satisfaction and drive impulse purchasing within larger stores
Differentiating through innovation
Understand how to balance the need for range rationalisation with shopper demand for new product development
Understanding Asda shoppers
Maximise growth opportunities within Asda through gaining a greater understanding of Asda shopper behaviour, attitudes and missions.
Multichannel and store choice - Articles and webcasts
06 Dec 2016
With the news that Amazon is launching it’s own grocery store in the US, Vanessa takes a look at some of IGD’s latest shopper research to explore the opportunity…
03 Aug 2016
Understand how shopper missions are changing and how IGD can provide you with a tailor made solution to help you develop a mission based layout for shoppers
25 Apr 2016
Check out our latest infographic highlighting what shoppers have to say about their online experiences, and understand what the opportunities in the channel could be for your business.