SCA
ShopperVista
Multichannel and store choice
Excellent In-store execution remains a vital ingredient of shopper marketing - find out what drives shoppers when in-store here from monthly ShopperVista tracking data and especially our 'deep dive' report programme.
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Multichannel and store choice - Tracking
Photo ID no. 24199 Monthly shopper update – December 2016
Photo ID no. 24200 Monthly shopper update – December 2016
Photo ID no. 24201 Monthly shopper update – December 2016
Photo ID no. 24202 Monthly shopper update – December 2016
Photo ID no. 24203 Monthly shopper update – December 2016
Photo ID no. 24204 Monthly shopper update – December 2016
Photo ID no. 24205 Monthly shopper update – December 2016
Photo ID no. 24206 Monthly shopper update – December 2016
Photo ID no. 24208 Monthly shopper update – December 2016
Photo ID no. 24209 Monthly shopper update – December 2016
Photo ID no. 24210 Monthly shopper update – December 2016
Photo ID no. 24212 Monthly shopper update – December 2016
Photo ID no. 24213 Monthly shopper update – December 2016
Photo ID no. 24214 Monthly shopper update – December 2016
Photo ID no. 24215 Monthly shopper update – December 2016
Photo ID no. 24225 Monthly shopper update – December 2016
Photo ID no. 24227 Monthly shopper update – December 2016
Photo ID no. 24228 Monthly shopper update – December 2016
Photo ID no. 24238 Monthly shopper update – December 2016
Multichannel and store choice - Reports
Understanding Asda shoppers
Maximise growth opportunities within Asda through gaining a greater understanding of Asda shopper behaviour, attitudes and missions.
Shopper Trends Q2 2016 – Health at the heart of the store
The role of healthy eating is becoming more and more important for the food industry. Our latest shopper trends report outlines how the industry can support shoppers to follow a healthier diet, with a particular focus on nutritional labelling.
What shoppers want from promotions
Understand the role of promotions vs EDLP, mechanic preferences by category and what improvements shoppers are looking for.
Shopper Trends Q1 2016 – Mission Possible
Understand how to generate more sales out of the different shopper missions across different channels; and discover how important your products are for different missions
Multichannel and store choice - Articles and webcasts
Article:
06 Dec 2016
With the news that Amazon is launching it’s own grocery store in the US, Vanessa takes a look at some of IGD’s latest shopper research to explore the opportunity…
Article:
03 Aug 2016
Understand how shopper missions are changing and how IGD can provide you with a tailor made solution to help you develop a mission based layout for shoppers
Article:
25 Apr 2016
Check out our latest infographic highlighting what shoppers have to say about their online experiences, and understand what the opportunities in the channel could be for your business.
ShopperVista