SCA
ShopperVista
Multichannel and store choice
Excellent In-store execution remains a vital ingredient of shopper marketing - find out what drives shoppers when in-store here from monthly ShopperVista tracking data and especially our 'deep dive' report programme.
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Multichannel and store choice - Tracking
Photo ID no. 24429 Monthly shopper update – January 2017
Photo ID no. 24430 Monthly shopper update – January 2017
Photo ID no. 24431 Monthly shopper update – January 2017
Photo ID no. 24432 Monthly shopper update – January 2017
Photo ID no. 24433 Monthly shopper update – January 2017
Photo ID no. 24434 Monthly shopper update – January 2017
Photo ID no. 24435 Monthly shopper update – January 2017
Photo ID no. 24436 Monthly shopper update – January 2017
Photo ID no. 24438 Monthly shopper update – January 2017
Photo ID no. 24439 Monthly shopper update – January 2017
Photo ID no. 24440 Monthly shopper update – January 2017
Photo ID no. 24442 Monthly shopper update – January 2017
Photo ID no. 24443 Monthly shopper update – January 2017
Photo ID no. 24444 Monthly shopper update – January 2017
Photo ID no. 24445 Monthly shopper update – January 2017
Photo ID no. 24455 Monthly shopper update – January 2017
Photo ID no. 24456 Monthly shopper update – January 2017
Photo ID no. 24457 Monthly shopper update – January 2017
Photo ID no. 24458 Monthly shopper update – January 2017
Photo ID no. 24468 Monthly shopper update – January 2017
Multichannel and store choice - Reports
Differentiating through innovation
Understand how to balance the need for range rationalisation with shopper demand for new product development
Understanding Asda shoppers
Maximise growth opportunities within Asda through gaining a greater understanding of Asda shopper behaviour, attitudes and missions.
Shopper Trends Q2 2016 – Health at the heart of the store
The role of healthy eating is becoming more and more important for the food industry. Our latest shopper trends report outlines how the industry can support shoppers to follow a healthier diet, with a particular focus on nutritional labelling.
What shoppers want from promotions
Understand the role of promotions vs EDLP, mechanic preferences by category and what improvements shoppers are looking for.
Multichannel and store choice - Articles and webcasts
Article:
06 Dec 2016
With the news that Amazon is launching it’s own grocery store in the US, Vanessa takes a look at some of IGD’s latest shopper research to explore the opportunity…
Article:
03 Aug 2016
Understand how shopper missions are changing and how IGD can provide you with a tailor made solution to help you develop a mission based layout for shoppers
Article:
25 Apr 2016
Check out our latest infographic highlighting what shoppers have to say about their online experiences, and understand what the opportunities in the channel could be for your business.
ShopperVista