Multichannel and store choice:
Channel specific shopper insights for supermarkets, from levels of current and future use to drivers of channel choice, drawn from our monthly tracking data and programme of in-depth 'deep dive' reports.
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Supermarket - Reports
Growth opportunities within supermarkets and hypermarkets
Our first quarterly shopper update on shopping behaviour and motivations within larger format stores
Driving shopper conversion within larger stores
Identify opportunities to improve shopper satisfaction and drive impulse purchasing within larger stores
Understanding Asda shoppers
Maximise growth opportunities within Asda through gaining a greater understanding of Asda shopper behaviour, attitudes and missions.
What shoppers want from promotions
Understand the role of promotions vs EDLP, mechanic preferences by category and what improvements shoppers are looking for.
Supermarket - Articles and webcasts
26 Jan 2017
Ahead of our Asda Trade Briefing, get a quick insight into the Asda shopper in our latest infographic.
06 Dec 2016
With the news that Amazon is launching it’s own grocery store in the US, Vanessa takes a look at some of IGD’s latest shopper research to explore the opportunity…
09 Aug 2016
Understand how the main shop mission is coming under pressure, and the key priorities for you to focus on to help larger stores win back loyalty for this key shopper mission.