SCA
ShopperVista
Multichannel and store choice:
Supermarket
Channel specific shopper insights for supermarkets, from levels of current and future use to drivers of channel choice, drawn from our monthly tracking data and programme of in-depth 'deep dive' reports.
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Supermarket - Tracking
Photo ID no. 24200 Monthly shopper update – December 2016
Photo ID no. 24201 Monthly shopper update – December 2016
Photo ID no. 24202 Monthly shopper update – December 2016
Photo ID no. 24203 Monthly shopper update – December 2016
Photo ID no. 24204 Monthly shopper update – December 2016
Photo ID no. 24205 Monthly shopper update – December 2016
Photo ID no. 24206 Monthly shopper update – December 2016
Photo ID no. 24209 Monthly shopper update – December 2016
Photo ID no. 24210 Monthly shopper update – December 2016
Photo ID no. 24212 Monthly shopper update – December 2016
Photo ID no. 24213 Monthly shopper update – December 2016
Photo ID no. 24214 Monthly shopper update – December 2016
Photo ID no. 24215 Monthly shopper update – December 2016
Photo ID no. 24241 Monthly shopper update – December 2016
Supermarket - Reports
Understanding Asda shoppers
Maximise growth opportunities within Asda through gaining a greater understanding of Asda shopper behaviour, attitudes and missions.
What shoppers want from promotions
Understand the role of promotions vs EDLP, mechanic preferences by category and what improvements shoppers are looking for.
Shopper Trends Q1 2016 – Mission Possible
Understand how to generate more sales out of the different shopper missions across different channels; and discover how important your products are for different missions
Retailers compared – the shopper view
Want to know how shoppers rate leading UK retailers? This report looks at how shopper attitudes and drivers of store choice differ by retailer and how they are changing.
Supermarket - Articles and webcasts
Article:
06 Dec 2016
With the news that Amazon is launching it’s own grocery store in the US, Vanessa takes a look at some of IGD’s latest shopper research to explore the opportunity…
Article:
09 Aug 2016
Understand how the main shop mission is coming under pressure, and the key priorities for you to focus on to help larger stores win back loyalty for this key shopper mission.
Article:
03 Aug 2016
Understand how shopper missions are changing and how IGD can provide you with a tailor made solution to help you develop a mission based layout for shoppers
ShopperVista