Category benchmarks
Our category benchmarks series provides the attitudinal shopper data you need to know for individual categories. Use it to compare and contrast your shoppers with other relevant categories, your wider macro category and the total store to enhance your shopper understanding.
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Category benchmarks - Reports
Category benchmarks 2016 – Fresh fruit and vegetables
Identify category growth opportunities within fresh fruit and vegetables
Category benchmarks 2016 - Bakery
Understand shopper behaviour and attitudes within bread and cakes and pastries
Category benchmarks 2016 – Chilled foods
The latest report in our 2016 category benchmark series, exploring opportunities for chilled ready meals, chilled prepared meats and chilled desserts
Category benchmarks 2016 – Soft drinks
Explore shopper attitudes and behaviour within the juice, carbonated drinks, still drinks and water categories
Category Benchmarks 2016 – Snacks
Understand shopping behaviour and find out the challenges and opportunities in the snacks category, covering crisps, snacks, biscuits, crackers and confectionery
Category benchmarks - Articles and webcasts
22 Mar 2016
Being able to build and embed a category vision/plan/strategy is without a doubt a key capability to help develop a lasting partnership.
10 Feb 2016
Valentine’s Day is round the corner and Morrison’s has created a stir with its 25p oysters offer. Ray reviews the impact of this type of deal has on him, and shares some key drivers to events to help unlock the opportunity this event creates.