Eating and drinking on the go is becoming the norm. Find out who the food-to-go shopper is, what their priorities are for different food-to-go missions and how they rate the options on offer.
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The research here is taken from Channel Focus - the channels subscription service from IGD ShopperVista.

Channel Focus is designed to give you detailed understanding of shopper attitudes in three high-growth channels: convenience, online, discount and food-to-go.

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Channel Focus
Food-to-go - Reports
Understanding Greggs’ shoppers
Explore what matter most to Greggs' shoppers when completing their food-to-go missions.
Understanding McDonald's shoppers
Explore what matter most to McDonalds shoppers when completing their food-to-go missions
Food-to-go update
10 Feb 2017
Using our food-to-go mission framework we provide an update on the key mission statistics as well as looking at purchase and consumption patterns.
Food-to-go - Articles and webcasts
20 Feb 2017
Explore how shopper preferences differ by food-to-go missions and how this could impact on your approach to the market.
06 Dec 2016
How different is the London food-to-go shopper? Take a look at our latest food-to-go infographic and keep an eye out for our upcoming London report.
02 Dec 2016
Last week we ran our first ever Food-to-Go Conference. Here Rhian takes a look at the big themes from the day