Small store shopping is on the rise. We forecast the convenience sector will deliver above-market growth over the next five years. Connect with convenience store shoppers with our insights here.

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The research here is taken from Channel Focus - the channels subscription service from IGD ShopperVista.

Channel Focus is designed to give you detailed understanding of shopper attitudes in three high-growth channels: convenience, online, discount and food-to-go.

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Channel Focus
Convenience - Reports
Driving category growth in convenience stores
Compare and contrast your category shoppers with other relevant categories to maximise growth opportunities in convenience stores
Maximising growth in convenience stores
Understand the key trends in convenience store shopping and what it is going to take to succeed in the channel by focusing on shopper priorities
Delivering missions in convenience stores
Understand how to generate more sales out of the different shopper missions in c-stores; and discover how important your products are for these different missions
Convenience - Tracking
Discover the latest convenience shopper trends and how different c-store segments compare for shopper missions, store choice drivers, satisfaction, impulse and much more in our new look update report
Convenience - Articles and webcasts
06 Dec 2016
With the news that Amazon is launching it’s own grocery store in the US, Vanessa takes a look at some of IGD’s latest shopper research to explore the opportunity…
03 Aug 2016
Understand how shopper missions are changing and how IGD can provide you with a tailor made solution to help you develop a mission based layout for shoppers
17 May 2016
We look at how competition for the food-to-go mission is hotting up, and the key priorities for the convenience channel