SCA
ShopperVista

The discounters are growing rapidly and taking market share from the major multiples. Find out how to engage with shoppers who use food and high street discount stores with our insights here.

Access all this great channel insight

The research here is taken from Channel Focus - the channels subscription service from IGD ShopperVista.

Channel Focus is designed to give you detailed understanding of shopper attitudes in three high-growth channels: convenience, online, discount and food-to-go.

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Channel Focus
Discount - Reports
Growth opportunities within food discounters
Are you currently trading with the food discounters? Understand why and how this channel can unlock further growth opportunities for your business
Growth opportunities in variety discounters
Make the most of the key growth areas of missions, store choice drivers and categories
Growing the main shopping mission within food discounters
We explore triggers and barriers to conducting a main shop within food discounters
Discount - Tracking
Our latest quarterly update helps you to drive growth in this channel by understanding store choice drivers, shopper missions and satisfaction levels, as well as the differences between multi and single price-point shoppers.
Discount - Articles and webcasts
Article:
27 Oct 2016
Explore what shoppers may make of the multi-price point fascia Poundland & more currently being trialled in six stores
Article:
15 Aug 2016
One year on, how is the partnership with Lidl and Mumsnet helping the retailer to grow market share. Check out Vanessa’s latest blog to find out more…
Article:
03 Aug 2016
Understand how shopper missions are changing and how IGD can provide you with a tailor made solution to help you develop a mission based layout for shoppers
ShopperVista