The discounters are growing rapidly and taking market share from the major multiples. Find out how to engage with shoppers who use food and high street discount stores with our insights here.

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The research here is taken from Channel Focus - the channels subscription service from IGD ShopperVista.

Channel Focus is designed to give you detailed understanding of shopper attitudes in three high-growth channels: convenience, online, discount and food-to-go.

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Channel Focus
Discount - Reports
Appealing to younger shoppers in food discounters
Find out why post millennials are choosing to shop in food discounters
Growth opportunities within food discounters
Are you currently trading with the food discounters? Understand why and how this channel can unlock further growth opportunities for your business
Growth opportunities in variety discounters
Make the most of the key growth areas of missions, store choice drivers and categories
Discount - Tracking
Our latest quarterly update helps you to drive growth in this channel by understanding store choice drivers, shopper missions and satisfaction levels, as well as the differences between multi and single price-point shoppers.
Discount - Articles and webcasts
27 Oct 2016
Explore what shoppers may make of the multi-price point fascia Poundland & more currently being trialled in six stores
15 Aug 2016
One year on, how is the partnership with Lidl and Mumsnet helping the retailer to grow market share. Check out Vanessa’s latest blog to find out more…
03 Aug 2016
Understand how shopper missions are changing and how IGD can provide you with a tailor made solution to help you develop a mission based layout for shoppers