In an ever-digital world, we forecast the online grocery sector will double in value over the next five years. Grow your appeal with online grocery shoppers with our insights here.

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The research here is taken from Channel Focus - the channels subscription service from IGD ShopperVista.

Channel Focus is designed to give you detailed understanding of shopper attitudes in three high-growth channels: convenience, online, discount and food-to-go.

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Channel Focus
Online - Reports
Amazon in 2016 – is there shopper appetite?
Use this updated report to discover the current level of grocery purchasing on Amazon in 2016.
Online shopping trends 2016
With online set to be the fastest growing grocery channel in the next few years, find out the latest online shopping trends to ensure you can win in this channel.
Online shopper loyalty explored
The online channel is set to double in size over the next five years according to IGD forecasts.
Online - Tracking
Our latest online tracking data reveals an increasing number of online grocery shoppers are shopping online on a weekly basis.
Online - Articles and webcasts
06 Dec 2016
With the news that Amazon is launching it’s own grocery store in the US, Vanessa takes a look at some of IGD’s latest shopper research to explore the opportunity…
03 Nov 2016
With Amazon continuing to invest in its UK consumables proposition, Vanessa explores what shoppers think about food and grocery shopping on Amazon…
14 Jun 2016
Beyond the glitz and glamour of sell ins, make sure there is substance