In-store excellence

Understanding a shopper trend is one thing. Successful in-store implementation that benefits your category based on these insights is another. And it’s something we want to help you with.

Every month the IGD team visit stores right across Britain and beyond. We’re on the lookout for in-store excellence based on current shopper themes, and we are now bringing these to ShopperVista.

Be inspired once a quarter with our new series of In-store Excellence decks, full of examples and case studies of insights in action.

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30 Jan 2017
Showcasing the latest examples of shopper marketing, including how Tesco is driving home cooking, Merkur is focusing on provenance and Morrison’s is supporting local suppliers.
17 Oct 2016
Read how Walkers have tailored their activities by shopper mission and how retailers and suppliers are leveraging sponsorship, events and health with our latest examples of shopper excellence.
13 Apr 2016
We take a closer look at Weetabix’s successful campaign that appeals to parents and children
09 Feb 2016
We take a closer look at how BP re-imagined their BP Connect fascia based on clear understanding of missions and how they worked in close partnership with key suppliers to bring that vision to life.
30 Sep 2015

See how Coca-Cola are empowering shoppers and how Albert Heijn’s shoppers are discovering new products in our latest examples of best practice in shopper marketing.

15 Jul 2015
Check out the latest shopper excellence report to see how Stew Leonard’s is making milk fun and how Diageo is shaking it for shoppers.
04 Mar 2015
Our latest examples of best practice shopper marketing, including Asda's innovation in bakery and Sainsbury’s leveraging customers reviews
17 Dec 2014
See how Heinz has looked beyond the conventional definitions of categories to build their vision and shopper engagement.
01 Dec 2014
Looking to move away from promoting just on price? Check out our latest shopper marketing examples including innovative promotions that aren’t just about price.
19 Aug 2014
Showcasing the latest examples of shopper marketing, including how Tesco is leveraging its online services and Diageo is having a refreshing summer
Showing presentations 1 to 10 of 20
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