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It’s no secret that the key to attaining competitive advantage is people. A skilled, motivated, collaborative team is at the heart of any successful organisation.

At the IGD Academy, we can help you meet and surpass your business needs by supporting you to develop your people, and build skills and capabilities. From practical open workshops to in-house training, customised for your business needs, our aim is to be a lifelong partner helping you to build competitive advantage through developing the skills in your business. Find out how below, or email us at academy@igd.com.

Category Management

From starting out in category management to being a category leader, at every step of your career our Academy training courses ensure you have the best capabilities and tools for the challenges ahead

We can help you deliver successful category solutions that respond to changing shopper needs. Our courses will help you develop successful category strategies and tactics, work better with your business partners, turn insight in to business growth, getting under the skin of your shoppers’ behaviour and help your category strategies deliver their sales and profit goals.

Successful category management

Successful Category Management
This entry level two day workshop is the perfect introduction to category management. This is our most popular training workshop. It will ensure you understand and are able to implement the core principles and techniques our industry uses to develop effective category plans.

Generating actionable insights

Category Leadership
A new groundbreaking workshop has been designed to provide you with the process and tools to create genuine category leadership in your business.

Delivering shopper engagement

Category Management in Online Retailing
Put the shopper at the heart of brand, category, retail and commercial decision making with this comprehensive and practical two day workshop. You'll develop techniques to understand your shoppers’ needs, behaviours and motivations and translate into successful shopper engagement.

Delivering shopper engagement

Successful Shopper Understanding
Put the shopper at the heart of brand, category, retail and commercial decision making with this comprehensive and practical two day workshop. You'll develop techniques to understand your shoppers’ needs, behaviours and motivations and translate into successful shopper engagement.

Delivering shopper engagement

Successful Shopper Activation
Put the shopper at the heart of brand, category, retail and commercial decision making with this comprehensive and practical two day workshop. You'll develop techniques to understand your shoppers’ needs, behaviours and motivations and translate into successful shopper engagement.

Advanced category management

Advanced Category Management
IGD's two day simulation workshop is for experienced category managers looking to develop a more strategic approach to category management. It will illustrate the impact of category decisions on performance and the P&L.

Commercial capability

Whether you’re new to account management, looking to refresh your skills or looking to take your account management to a new level, the IGD Academy training courses ensure you have the best capabilities and tools to successfully deliver business growth and develop great trading relationships

We can ensure you have the skills and tools in place to deliver great trading relationships, effective business meetings, compelling business proposals, manage a wide variety of people and initiatives, build and execute joint plans and deliver positive business results.

Successful Account Management

Successful Account Management
We know from our own research that retailer’s expectations of their suppliers’ commercial capabilities are becoming more demanding. This two-day interactive workshop will help develop and refresh your account management skills, utilising proven business tools, case studies and role playing.

The IGD Academy's Joint business planning workshop

Successful Joint Business Planning
IGD's new workshop is designed to offer practical help in planning and preparing joint business plans, whether you are new to this way of working or just need to take time out and look at what you do in a different light.

Turning Data into Insight workshop

Turning Data into Insight
This interactive one day workshop takes you through the end-to-end process from identifying the information you need, through to delivering actionable insights.

Contact us
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About the IGD Academy
The IGD Academy is the centre of excellence for learning and development in the food & grocery industry.
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