Do you have a question you'd like our research to address?

ShopperVista provides an essential landscape perspective on food and grocery shoppers, but we also know that sometimes you want to understand the implications for your category.

If you have a specific question you'd like to understand for your business, you can add one or more to our regular ShopperVista survey for a small additional fee. And our team can cross reference the answers with the rest of that month’s ShopperVista results to give you a more rounded picture of your target shoppers.

To gain this further level of insight for your business, send an email to and we'll be in touch.

Customised shopper research from IGD

We understand how harnessing the latest shopper insight has become a powerful differentiator, and our ability to get to the heart of shopper attitudes enables us to deliver invaluable research and strategic insight across our industry, direct to your business.

You can commission the team behind ShopperVista for your own shopper insight projects, giving you access to industry-leading analysts whenever you need them.

Let's talk.

Contact us here.

The impact we have had:

A food manufacturer shaped future brand strategies using our research that explored consumer views on branding, messaging and logo design.

A soft drinks manufacturer made changes to packaging functionality and marketing communications following our consumer research on environmental and packaging concerns.

A chilled foods supplier underpinned business case proposals with product acceptability testing with consumers through discussion groups and sampling.

A bakery supplier rebranded and relaunched product ranges following extensive consumer insight into point of purchase and consumption behaviour.

A leading drinks manufacturer enhanced future merchandising and promotional plans following focus groups and accompanied shops

Next steps:

View our methodology
Contact AskIGD

Contact AskIGD
If you have any questions about the ShopperVista service or how else IGD can help your business, our customer service team is on hand to help you