ShopperVista from IGD
ShopperVista from IGD

We provide the “go to” insight that creates the foundation for future facing shopper and category thinking.

We are the essential element of the category planning toolbox, providing the industry with a progressive and objective view on shopper sentiment.

Our must-have shopper insight and thought leadership underpins successful commercial decision making today and for the future.

Providing category, insight and commercial professionals with trusted, actionable, daily shopper insights.

The latest insight

Learn more about the daily attitudes and behaviours of grocery shoppers

Understand your shoppers

Get to know your full shoppers' path to purchase; the touchpoints from home to shelf

Improve performance

Our must-have shopper insight and thought leadership underpins successful commercial decision making

Our team

Meet our progressive Commercial Insight community

Our approach

The research process behind our insight

Our services

Learn how ShopperVista will make a tangible difference for your business

Regular reports

The latests shopper insights on hot topics and trends

Retailer spotlights

Learn what matters most to shoppers at all the major UK retailers

Category benchmarks

Learn what shoppers want from different categories

Shopper trends

Quarterly reports on trends, and best-practice examples of marketing and innovation

Articles, blogs and webinars

Essential information and expert insights in our articles, blogs, and webinars

Events from IGD

Connecting people and ideas through compelling experiences

Become an IGD Member

Get instant access to many benefits, including discounts and industry updates

IGD on Social Media

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