All articles and blogs

Last month, we published the first part in our trade up and down series, exploring the changes shoppers are making in and out-of-home. This week, our second instalment , focusing on the decisions at the category level has launched on ShopperVista . Here are three highlights from part one: Discounts are getting even more cut through With shoppers’ budgets under pressure for over a yea...

For well over a year now we have watched the different tactics shoppers have used to help them control their spending. We have seen shoppers: Experiment with cooking techniques that require less energy consumption (eg: air frying, stir frying) Invest more time in higher levels of planning and pre-shop activity to ensure they make the most of each trip Switch to private label or che...

The first quarter of 2023 has come and gone. Shoppers remain in the midst of a cost-of-living crisis and with a weak economic recovery expected , what behaviour did we see from shoppers in the first few months of the new year? In our latest quarterly channel trends report , we compared shopper behaviour across the channels. The key takeaway: savvy shopping techniques are becoming habits ...

This month shoppers celebrated Easter, Eid al-Fitr and the return of sunshine (albeit briefly). Shoppers are settling into a new normal, but financial worries are far from over. Here are the top highlights from the April’s ShopperVista survey: A quiet month sees shopper Confidence rise two points to -16 This is the highest score since prior to Russia’s invasion of Ukraine in Februar...

Last week, we held our webinar exploring the first of our series of cost-of-living reports, all about loyalty. If you missed the webinar, you can watch it here .  Here are the answers to all the questions we didn’t get round to answer live:   On retail loyalty schemes   What does an effortless scheme look like for shoppers? We know shoppers value their time and the more ti...

Over the past few weeks, we have released our UK cost-of-living series exploring what loyalty means across retail and eating out. Two of these reports have been dedicated to the food-to-go and eating out channels – one exploring the mechanics used by operators , and one diving into customer attitudes to loyalty . Here are five of the highlights: 1. The loyalty journey is just beginning...

February saw love in the air with Valentine’s day, but also the onset of fresh produce shortages highlighted in the media towards the end of the month. With this in mind, we look at the top shopper insights as we head into Spring: 1. Confidence stays flat, but trust in the industry falls Shopper confidence remained broadly flat this month, falling to -18 from January’s -17. Shopper confi...

This week, we kicked off our cost-of-living series with our first topic, loyalty. We published the first of five reports exploring exactly what loyalty means to shoppers and we will be examining this more closely in our upcoming subscriber webinar on Thursday 16th March . What does loyalty mean to shoppers? Source: ShopperVista research. Base 2000+ UK shoppers, Feb’23. Shoppers d...

As we enter February, shoppers have signalled that whilst their financial situation isn’t likely to get better in 12 months’ time they do not believe it will get much worse. In our latest monthly update, we have identified the key things you need to know about British food and grocery shoppers: 1. Shoppers looking at the positives (or, at least, not the negatives) for 2023 Shopper confid...

Last month, the UK insights team identified five trends that will shape the market in 2023 and beyond. We have since been translated what these trends mean for the eating out and food-to-go markets, and our British shopper trends were published last week. With the cost-of-living crisis continuing to impact shopper behaviour, saving money will be a top priority in 2023. This places g...