All articles and blogs

Even though August provided the UK with another heatwave, it wasn’t enough to boost shopper confidence. The uncertainty surrounding the new Government and what support will be offered has led to the lowest shopper confidence on record. In our latest monthly update , we have identified five things you need to know about British food and grocery shoppers: 1. Shopper confidence hits record ...

As the cost-of-living continues to rise and shopper confidence remains low , we expect shoppers to implement additional savvy shopping techniques to help with their rising food and grocery costs. Competitive pricing through loyalty schemes could help shoppers to save more as the economic outlook worsens. Our shopper loyalty scheme trends report looks to understand how shoppers use loyalty sc...

While the UK is not in recession yet, and the Bank of England and OBR forecasting slow or no growth, rather than a contraction, many indicators are suggesting that the country may be heading into one. With companies considering what might be the same or different to the last one in 2008 / 09 we have considered this in our presentation on the topic using data from economic, retail, and shopper...

After nearly all food-to-go missions returned to their pre pandemic levels in Q1 , our Q2 update explores how the cost-of-living crisis has impacted food-to-go consumption. With the drive to save money hitting record levels , how will this affect food-to-go behaviour once energy bills rise in October and disposable income becomes even more stretched? 1. Value is becoming ever more importan...

July was a busy month; it saw Boris Johnson resign, the hottest day on record and football coming home courtesy of the Lionesses. Shopper confidence edged up slightly but other factors remain a worry for shoppers. In our latest monthly update we have identified five things you need to know about British food and grocery shoppers: 1. Shopper confidence slightly less negative Shopper c...

Back in January, we set out our shopper predictions for 2022. What we didn’t expect was just how turbulent this year was going to be, and the worst may still be yet to come! We have a brand-new report on ShopperVista reflecting on the predictions we made at the start of 2022, looking at how they are evolving in the current environment and what we think is to come in the latter half of 2022. We...

As part of our continued focus on how the cost of living challenges are impacting shoppers, we have created our Divided Shoppers series. Results from this highlighted that in January 2022, 27% of shoppers claimed that they had skipped meals more often, up 2% compared to the same time in 2021. However, when looking deeper, of those who are skipping a meal more often, 40% were from the less afflu...

In our latest food-to-go customer report on ShopperVista, we explored app usage in food-to-go. Around the same time we published this report, Pret talked about their 2021 and H1 2022 sales, revealing that digital sales accounted for 37% of 2021 sales.   Here we look at some of our key findings and how this relates to Pret’s digital growth   Time-pressed customers are driving app us...

There are many reasons for doing a range review. You might be introducing some new products into a range, trying to showcase the different usage occasions your products can be part of or simply trying to make it easier for shoppers to locate the exact products they want and need. The ultimate goal of all range reviews is about improving the performance of the category. The five-step guide is d...

As UK inflation reached its highest level in 40 years, shoppers’ concerns about the economic outlook and how this will impact on them is increasing. Off the back of these growing worries, a question we have been receiving a lot recently is around, how will this impact on their perception and purchasing of private label products? Given this interest I thought it useful to highlight three p...