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Category Insights
Macro Trends

Category insights

Understand why and how shopper behaviour differs by category 


How shoppers engage with different in-store and online initiatives 

Category benchmarks 2023 dashboard

Explore our category benchmarks dashboard containing responses from over 5,000 shops across 90 sub-categories to understand the shopping process.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.