12 April 2022
With no sign of the cost of living crisis easing any time soon, saving money is becoming increasingly important to shoppers. In March, we saw shopper confidence drop to a new record low of -23, and another new record of shoppers prioritising saving money over quality when doing their food shop.
Source: IGD ShopperVista. Base: 1,000+ British shoppers, March 2022
As shoppers become mor...