Food-to-go & eating out articles

Last month, we published the first part in our trade up and down series, exploring the changes shoppers are making in and out-of-home. This week, our second instalment , focusing on the decisions at the category level has launched on ShopperVista . Here are three highlights from part one: Discounts are getting even more cut through With shoppers’ budgets under pressure for over a yea...

The first quarter of 2023 has come and gone. Shoppers remain in the midst of a cost-of-living crisis and with a weak economic recovery expected , what behaviour did we see from shoppers in the first few months of the new year? In our latest quarterly channel trends report , we compared shopper behaviour across the channels. The key takeaway: savvy shopping techniques are becoming habits ...

Over the past few weeks, we have released our UK cost-of-living series exploring what loyalty means across retail and eating out. Two of these reports have been dedicated to the food-to-go and eating out channels – one exploring the mechanics used by operators , and one diving into customer attitudes to loyalty . Here are five of the highlights: 1. The loyalty journey is just beginning...

Tesco has put up the prices of its meal deal for the first time since 2012 as food price inflation reached 14.6% in September. In February this year, Tesco made their £3 meal part of its Clubcard offering , meaning prices would rise to £3.50 for non-Clubcard holders, while those part of the loyalty scheme could still redeem the meal deal for £3. 70% of meal deal customers are Clubcard ho...

After nearly all food-to-go missions returned to their pre pandemic levels in Q1 , our Q2 update explores how the cost-of-living crisis has impacted food-to-go consumption. With the drive to save money hitting record levels , how will this affect food-to-go behaviour once energy bills rise in October and disposable income becomes even more stretched? 1. Value is becoming ever more importan...

In our latest food-to-go customer report on ShopperVista, we explored app usage in food-to-go. Around the same time we published this report, Pret talked about their 2021 and H1 2022 sales, revealing that digital sales accounted for 37% of 2021 sales.   Here we look at some of our key findings and how this relates to Pret’s digital growth   Time-pressed customers are driving app us...

As we try to move ‘post-Covid’, shoppers are facing a cost of living crisis, which will change their perceptions of how they can spend their money. With this in mind, we asked shoppers about their plans for eating out of home post-Covid and how they are planning for occasions. Here are three of the key findings. ShopperVista subscribers can access the full report here . 1. We are already s...

Coming out of the pandemic, we expected to see shoppers making the most of occasions in an attempt to make up for lost time. However, with the cost of living crisis upon us, shoppers are again adjusting their expectations of how occasions could play out this year.   ShopperVista Research March 2022. Base: 93 shoppers and 2p 18-44-year-old shoppers. Early indications also show: ...

Using insights from our category benchmarks, we explore how food-to-go shoppers shop three on-the-go subcategories: Sandwiches/wraps Soft drinks Snacks In our 2-minute summary, we highlight one key insight from each subcategory, you can find more in the report . Health considerations top of mind for sandwich/wrap shoppers Sandwiches and wrap shoppers are more likely to con...

In the most recent quarter , we explored how food-to-go shoppers adapted during Omicron, Plan B guidelines and in the run up to Christmas. Moving into 2022 what will food-to-go shoppers be looking for as they return to workplaces with fewer restrictions? 1. Shoppers are seeking to minimise the time they spend Food-to-go shoppers are focused on fast missions seeking to make speedy purchases...