Food-to-go & eating out articles

At the start of July Subway announced plans to open up to 500 stores over the next three years taking its potential estate to 3,000 in the UK and Ireland by 2020. Is there the shopper appetite to support this growth? The short answer is yes particularly as they evolve the proposition to take the following into account: 1. The profile of the Subway shopper Subway shoppers are more likely to ...

Our Generation Change research shows that not only are 18-25-year-olds shopping more for food-to-go than older shoppers, but they are particularly interested in ranges that meet specialist dietary requirements.    The research found that 30% of them completed a food-to-go mission on their last shopping trip, compared to 13% of over-26s. The research also found: When shopping in conv...

At the end of February, Greggs announced strong 2016 results, with like-for-like sales up 4.2% and total sales ahead by 7% to £894m (source: Greggs Preliminary 2016 results). What is it that matters most to Greggs’ shoppers and keeps them coming back and what future opportunities could there be for this food-to-go specialist? 1. Greggs’ fans are loyalists While Greggs has been focusing more...

On your local high street where would you choose to grab a drink in a hurry? Would that be the same place you would choose to buy your lunch  Shopper preferences vary significantly by the mission they are completing: Which would be your preferred option to complete these food-to-go missions? Source: IGD, ShopperVista, Food-to-go Oct-Dec 2016 Even across lunch missions the top thr...