19 April 2017
At the end of February, Greggs announced strong 2016 results, with like-for-like sales up 4.2% and total sales ahead by 7% to £894m (source: Greggs Preliminary 2016 results). What is it that matters most to Greggs’ shoppers and keeps them coming back and what future opportunities could there be for this food-to-go specialist?
1. Greggs’ fans are loyalists
While Greggs has been focusing more...