Latest insights

Quarterly channel trends - Q2 2021

Read more for the latest trends by channel including how online is growing at the expense of usage in some of the other channels.

Importance of brands in variety discounters

Discover the importance of brands to variety discount shoppers across different categories.

Presentations

05/05/2021
Our April update reveals that shoppers' repertoire is increasing reflecting their increased confidence in returning to physical shops.
14/04/2021
Understand how shopping habits have continued to adapt during COVID-19.
08/04/2021
The latest data on shoppers’ approach to multichannel shopping.
A deep dive into variety discount shoppers

Read our latest variety discount research exploring category purchasing and differences in behaviour by discounter

Shopper attitudes towards variety discounters’ grocery proposition

Destination categories in variety discounters

Importance of brands in variety discounters

Impulse purchasing in variety discounters

Multichannel monthly shopper update – March 2021

The latest data on shoppers’ approach to multichannel shopping.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges