Aldi and Lidl: Now winning with families

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

In this report, we’ll identify:
How food discounters are offering a viable destination for the main shop. The appeal of Aldi and Lidl over time. How food discounters are central to the shopping mix for families; helping them save money, deliver quality products, meet family’s needs, drive loyalty and are open to new and different products.  In addition, the marketing tactics adopted to appeal to the family market.