A quick look at our health trend “do it for me”, and how you can help shoppers eat more healthily.
Veganuary participation is low but the demand for plant-based is year-round.
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
Last updated: February 2023
Subscribe now to stay up to date with industry news and IGD insight
Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.
Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption