Latest insights

Plant-based shoppers in 2021

After emerging from lockdowns and faced with new challenges, how have shopper attitudes to plant-based diets changed?

Preparing for restrictions on promoting HFSS products in 2022

We reveal some initial findings from our eye tracking research including differences in footfall by category and provide some tips to help your business prepare for restrictions on promoting HFSS products next year.

Presentations

25/11/2021
New HFSS legislation comes in to force in October 2022 – and business action is required now. We explore the potential in-store impact and how shoppers will react.
09/11/2021
After emerging from lockdowns and faced with new challenges, how have shopper attitudes to plant-based diets changed?
03/11/2021
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
Health, nutrition and ethics monthly shopper update – October 2021

Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.

IGD Newsletters

Subscribe now to stay up to date with industry news and IGD insight

Shopper insights on front of pack nutrition labelling

Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.

Fibre: UK consumer research

Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption