Health articles

Our new monthly shopper update provides you with a one-stop shop for the latest insights into the British shopper. If you only have time to read one thing every month this report will ensure you have the latest information about how British shoppers are acting, thinking and feeling. These reports will be released within the first few working days of every month so look out for them. WHAT is th...

Most of us were glad to see the end of 2020 and were looking forward to a new year and better times ahead. While 2021 has not started the way we would have hoped, when it comes to predicting how shoppers will react to the external environment the behaviours we saw in 2020 have helped us create our predictions to enable us all to be better set-up for meeting the needs of shoppers. As a shoppe...

One month after lockdown our health tracking recorded that more than four in ten shoppers (41% in April 2020) stated that they almost/mostly eat healthy food and drink and that 89% are actively trying to improve their diet in some way.  But how has this been impacted by COVID-19, when how we buy, prepare, eat and even value food changed for us all? Shopper’s aspire to be healthy, but it doe...

Like many others in the 18-24 age bracket, lockdown brought on a different way of life for me. When at first, I expected my older relatives to find lockdown the hardest, it has turned out to be my friends who have struggled the most. Living in London, most of us live in small flats and house shares – because we spent most of our lives ‘out and about’. Our homes suddenly transformed from bein...

The food industry is helping shoppers in challenging times As we enter week seven of the lockdown, the food and grocery industry has managed to maintain the supply of food and drink following the spike in demand in March. Traffic at food retail stores reached levels rarely seen before, outpacing peak trading periods including holidays and special shopping events. Sainsbury’s recently rep...

Stress testing the relationship between the food industry and shoppers In the last few weeks, the Coronavirus (COVID-19) pandemic has really tested the relationship between the food and grocery industry and its shoppers. Traffic at food retail stores has been at a level rarely seen before, outpacing peak trading periods including holidays and special shopping events. In response to incre...

If you’re reading this blog post, then you’re probably already aware that the heart of the ShopperVista survey is a detailed tracking questionnaire. Through this service we speak to a nationally representative panel of more than 1,000 British food and grocery shoppers every month, about topics as varied as their personal economic expectations, how satisfied they were with their latest food shop a...

As we move into February how many of us have already “amended” or given up entirely on our new year’s resolutions? I have definitely changed the success criteria on a few of mine already! Our latest research shows that I am not alone. During January we have been asking British shoppers about their resolutions for January and beyond and, as expected, many of us started with the intention of mak...

EU exit: deal or no deal?  After more than three years since the EU referendum, and three prime ministers, the UK officially left the EU on 31st January 2020. Is that it then? Does that then bring certainty to businesses and shoppers?  Not entirely. The UK and EU have moved into the transition period. This will last until 31st December 2020 and should help cushion the impact. In this t...

It’s January. Christmas is over, we’ve all eaten too much and as a result many of us have made bold claims about diets for 2020. Veganuary 2019 saw a quarter of a million people try a vegan diet , and with our Christmas research before and after Christmas 2019 showing that 14% of households prepared a vegan or vegetarian option for their main Christmas meal this year – up from 9% in 2018 – that ...