If you’re reading this blog post, then you’re probably already aware that the heart of the ShopperVista survey is a detailed tracking questionnaire. Through this service we speak to a nationally representative panel of more than 1,000 British food and grocery shoppers every month, about topics as varied as their personal economic expectations, how satisfied they were with their latest food shop a...

As we move into February how many of us have already “amended” or given up entirely on our new year’s resolutions? I have definitely changed the success criteria on a few of mine already! Our latest research shows that I am not alone. During January we have been asking British shoppers about their resolutions for January and beyond and, as expected, many of us started with the intention of mak...

EU exit: deal or no deal?  After more than three years since the EU referendum, and three prime ministers, the UK officially left the EU on 31st January 2020. Is that it then? Does that then bring certainty to businesses and shoppers?  Not entirely. The UK and EU have moved into the transition period. This will last until 31st December 2020 and should help cushion the impact. In this t...

It’s time to start planning for the year ahead. I’ve built on our five Global Retail Trends for 2020 with five key shopper related trends to follow and act on in the year ahead. You can find them in our new Shopper trends 2020 report.  For those of you who are a bit time poor (see trend 3 below), here is quick summary. 1. Value seeking The decisive result of the General Election me...

Key themes came up repeatedly across several of our speakers in the Food-to-Go stream at IGD Live and one of those was the need to focus on sustainability. This stretched from different ways to reduce and remove packaging, to reducing food waste and to thinking about how products and ingredients are sourced. Our research shows that solutions which present ways to help shoppers achieve th...

There is a lot to be grateful for working at IGD. Whether it is the great colleagues, the lovely countryside setting or the tasty lunches. I am also lucky to be able see first-hand some of the great innovation taking place in the food and grocery industry. Our Retail Analysis online service includes visits to almost 1,000 stores in 50 countries every year. As part of our ShopperVista ...

See our latest infographic looking at shopper attitudes towards Brexit with less than 1 month to go. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of Sh...

With less than one month to go until the revised Brexit date of 31 October 2019, how are food and grocery shoppers feeling about the possible impact of Brexit?  In this blog, I outline a summary of our latest ShopperVista insight, based on online interviews with over 1,000 food and grocery shoppers every month. Brexit: next steps My colleague, James Walton, recently talked about th...

Meeting the health needs of shoppers and consumers is an increasing focus for the food and grocery industry. Whilst much attention has been placed on the surge of interest in plant-based diets (read Dan’s blog from earlier this month), it’s important not to forget that health means much more than this to shoppers.   I’ve just completed a deep-dive into shopper attitudes and behavior aroun...

Last year, I wrote a report and a blog talking about how post-millennials, in particular, were adopting plant based diets in fairly large numbers – 30% following or considering a vegan diet, 70% overall either following a reduced meat diet or considering doing so. Those were big numbers and, given that it was my first report for IGD, I was apprehensive on publishing. Was it an exaggerati...