Price and promotions articles

Last month, we published the first part in our trade up and down series, exploring the changes shoppers are making in and out-of-home. This week, our second instalment , focusing on the decisions at the category level has launched on ShopperVista . Here are three highlights from part one: Discounts are getting even more cut through With shoppers’ budgets under pressure for over a yea...

Last week, we held our webinar exploring the first of our series of cost-of-living reports, all about loyalty. If you missed the webinar, you can watch it here .  Here are the answers to all the questions we didn’t get round to answer live:   On retail loyalty schemes   What does an effortless scheme look like for shoppers? We know shoppers value their time and the more ti...

Over the past few weeks, we have released our UK cost-of-living series exploring what loyalty means across retail and eating out. Two of these reports have been dedicated to the food-to-go and eating out channels – one exploring the mechanics used by operators , and one diving into customer attitudes to loyalty . Here are five of the highlights: 1. The loyalty journey is just beginning...

The IGD UK insights team (made up of our analysts across Retail Analysis, ShopperVista services and our Eating Out/Food to Go proposition) have been hard at work following the turn of the year identifying the five trends that will shape the market in 2023. This is no simple task given the ever-changing environment we have encountered in recent years Cost-of-living to strongly impact 2023 20...

In England, from October 2022, new regulations surrounding products containing high fat, sugar or salt will come into force. This will impact where these products can be placed in-store and online. We asked shoppers how they currently navigated their missions across the channels and how, if and when they use secondary displays and in-store media. From this, we explored the changes HFSS will im...

With no sign of the cost of living crisis easing any time soon, saving money is becoming increasingly important to shoppers. In March, we saw shopper confidence drop to a new record low of -23, and another new record of shoppers prioritising saving money over quality when doing their food shop. Source: IGD ShopperVista. Base: 1,000+ British shoppers, March 2022 As shoppers become mor...

Shrinkflation isn’t a new phenomenon but for those of you unfamiliar with the term this is described as “a rise in the general price level of goods, brought about by a reduction in the weight or size of the item sold”. In certain cases, manufacturers and retailers will be looking at product sizing, packaging and ingredients over the coming months as costs increase and margins are squeezed. So ...

Shoppers are growing increasingly cautious and worried about the rising cost of living and rising food costs as UK inflation reached its highest point for 30 years and IGD’s Shopper Confidence Index reached an all-time low. Using our category benchmarks research, our new report explores; Which of the 82 categories researched are most price sensitive? The importance of price and sp...

We have recently published a new report, Recovering from COVID – retailers and shoppers compared , comparing the shoppers of different retailers including the Big 4 and Aldi and Lidl. In the report we predict which shopper groups would benefit the most from the economic recovery and which would feal the financial strain the most. If you don’t have time to read the  full report  here is a summ...

The UK is set for a K-shaped recovery. Some will begin to grow in prosperity whilst others get left behind or stay the same. Which shopper groups will be at the top and bottom of the K? What will matter to them, and what does this mean for retailers and suppliers? What is a K-shaped recovery? The recovery from COVID-19 will not benefit everyone equally. Some households will begin to...