Retailer shopper insight articles

24 August 2022
As the cost-of-living continues to rise and shopper confidence remains low , we expect shoppers to implement additional savvy shopping techniques to help with their rising food and grocery costs. Competitive pricing through loyalty schemes could help shoppers to save more as the economic outlook worsens. Our shopper loyalty scheme trends report looks to understand how shoppers use loyalty sc...
09 June 2022
What are our ShopperVista retailer spotlights? Using ShopperVista data, each year we compare the major retailers to the total market. For each retailer, we answer: Who is the shopper? How does the shopper behave? What matters to them, what motivates them and what is most likely to influence them? What will you gain by reading the reports? If you have a strategy planning...
01 April 2022
Shrinkflation isn’t a new phenomenon but for those of you unfamiliar with the term this is described as “a rise in the general price level of goods, brought about by a reduction in the weight or size of the item sold”. In certain cases, manufacturers and retailers will be looking at product sizing, packaging and ingredients over the coming months as costs increase and margins are squeezed. So ...
31 March 2021
We have recently published a new report, Recovering from COVID – retailers and shoppers compared , comparing the shoppers of different retailers including the Big 4 and Aldi and Lidl. In the report we predict which shopper groups would benefit the most from the economic recovery and which would feal the financial strain the most. If you don’t have time to read the  full report  here is a summ...
29 March 2021
The UK is set for a K-shaped recovery. Some will begin to grow in prosperity whilst others get left behind or stay the same. Which shopper groups will be at the top and bottom of the K? What will matter to them, and what does this mean for retailers and suppliers? What is a K-shaped recovery? The recovery from COVID-19 will not benefit everyone equally. Some households will begin to...
26 March 2021
If you ask British shopper why they visit a variety discount store, they will say it is because of the great prices.  However, shoppers are not just visiting these stores for cheap prices.  The appeal is the ability to buy well-known brands at better prices than they can find elsewhere.  Despite the discounters continually evolving their grocery proposition and ranging more food and drink brands,...
09 December 2020
Amazon started trading in the U.S. 25 years ago. Since then it’s grown rapidly and now sells millions of products across dozens of categories. It’s become a major disruptor to many industries and a business you can’t ignore. The majority (80%) of shoppers know Amazon sells food and groceries. 23% claim to have used it to buy these products in the last four weeks. Who are its typical food ...
03 January 2020
As we begin the new decade, we predict that online will continue to be the fastest-growing channel in food and grocery. But how do shoppers choose between you and your competitors? In our new report, I look at what shoppers want from online retailers. Over 4 in 10 shoppers claim to shop online regularly, using on average one online grocer per month. Shoppers are more likely to have used ...
20 November 2019
This week Poundland announced its plan to target the ‘top-up’ grocery shop and bigger basket spend. This follows recent moves to introduce multi-price points and the launch of its  range of chilled ready meals across all stores following a trial in 24 stores across the Midlands.    The roll out of the new price point strategy has enabled the introduction of new products, specifically in heal...
24 October 2018
Understand how shoppers of different retailers compare for our 5 mega-trends; time optimisation, experimentation, personalisation, socially conscious and health conscious DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here Why ...