Retailer shopper insight reports

Presentations

18/03/2021
After a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Morrisons shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
09/03/2021
Discover the importance of brands to variety discount shoppers across different categories
17/02/2021
A look at how supermarket shoppers are responding to increasing amounts of loyalty card specific deals, as well as how many shoppers hold them, and how they use them.
09/02/2021
We explore the evolution of fresh and frozen categories in Home Bargains, B&M and Poundland
01/12/2020
Discover what categories shoppers are going to Poundland, Wilko, Home Bargains and B&M to buy and why.
26/11/2020
In this report we take a look at how Amazon shoppers have changed as a result of COVID-19.
18/11/2020
In this report, we shine a spotlight on the Amazon shopper, and compare to the average online grocery shopper. We look at: -Amazon shopper profile -Shopping missions -Channel usage -Category penetration -Loyalty -Device usage -Shopper drivers -Site navigation -Interest in reviews -Awareness of grocery offering -Delivery
22/10/2020
In this report we take a closer look at the Co-op shopper; who they are, how they shop and what matters to them when they’re shopping.
19/10/2020
If you have a meeting with a retailer coming up, this report will help you tailor your initiatives and proposals to the specific needs of individual retailers and their shoppers.
02/09/2020
As the joint venture between Ocado and M&S begins on September 1st, we compare the shopper profiles of the two retailers.