Latest insights

About Shopper Confidence Index

Find out what the IGD Confidence Index is, why use it and how to use it.

 

Shopper confidence index, August 2022 – largest monthly drop in confidence

Shopper confidence dropped 6 points to its lowest level on record as the 80% rise in the energy price cap causes anxiety for shoppers.

Presentations

Exploring how shoppers are currently influenced by category hotspots, secondary displays and in-store media and how HFSS could change this.
Shopper confidence dropped 6 points to its lowest level on record as the 80% rise in the energy price cap causes anxiety for shoppers.
Summer sun, the first cost of living payments and football success raises shopper confidence slightly
Economics

Big picture analysis and advice for better informed decision making

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