Shopper sentiment articles

The end of August and beginning of September means that we are now one year on from the lowest point in our shopper confidence index, when the score hit -27 – a full 14 points lower than it had been at the peak of the horsemeat scandal in 2013, and 16 points lower than it had been mid-lockdown in April 2020. Last August, shoppers were grappling with news that energy bills for Autumn 2022 woul...

Our 2023 Category Benchmarks launched in July , and we have now reached the half-way point in our corresponding topic-based report series. With four reports in our Category Benchmarks series already published, including the latest on choice, availability and ease of shop , and driving in-store conversion , here’s a summary of what we’ve seen so far. Private label vs brands Our two-part...

Shopper confidence improved again in July, as shoppers felt less pessimistic – even if they aren’t quite optimistic yet. There was good news for shoppers as Ofgem reduced the energy price cap and inflation fell to 7.9%. In July's ShopperVista survey, these were the highlights about British food and grocery shoppers: 1. Confidence continues to rise as food price inflation falls Shopper...

Shopper confidence rose another point this month taking the score to -15. This continues the steady rise seen so far this year after a year of record-breaking lows in 2022. However, as we look deeper into the data, is -15 an accurate reflection of the confidence out there? Our shopper confidence index uses a scale from -100 to +100 with positive and negative scores indicating the health of sho...

Last month, we published the first part in our trade up and down series, exploring the changes shoppers are making in and out-of-home. This week, our second instalment , focusing on the decisions at the category level has launched on ShopperVista . Here are three highlights from part one: Discounts are getting even more cut through With shoppers’ budgets under pressure for over a yea...

For well over a year now we have watched the different tactics shoppers have used to help them control their spending. We have seen shoppers: Experiment with cooking techniques that require less energy consumption (eg: air frying, stir frying) Invest more time in higher levels of planning and pre-shop activity to ensure they make the most of each trip Switch to private label or che...

The first quarter of 2023 has come and gone. Shoppers remain in the midst of a cost-of-living crisis and with a weak economic recovery expected , what behaviour did we see from shoppers in the first few months of the new year? In our latest quarterly channel trends report , we compared shopper behaviour across the channels. The key takeaway: savvy shopping techniques are becoming habits ...

This month shoppers celebrated Easter, Eid al-Fitr and the return of sunshine (albeit briefly). Shoppers are settling into a new normal, but financial worries are far from over. Here are the top highlights from the April’s ShopperVista survey: A quiet month sees shopper Confidence rise two points to -16 This is the highest score since prior to Russia’s invasion of Ukraine in Februar...

Last week, we held our webinar exploring the first of our series of cost-of-living reports, all about loyalty. If you missed the webinar, you can watch it here .  Here are the answers to all the questions we didn’t get round to answer live:   On retail loyalty schemes   What does an effortless scheme look like for shoppers? We know shoppers value their time and the more ti...

Over the past few weeks, we have released our UK cost-of-living series exploring what loyalty means across retail and eating out. Two of these reports have been dedicated to the food-to-go and eating out channels – one exploring the mechanics used by operators , and one diving into customer attitudes to loyalty . Here are five of the highlights: 1. The loyalty journey is just beginning...