Shopper trends/Shopper sentiment/Reports

Shopper sentiment reports

Presentations

Shopper sentiment monthly update
04/10/2023
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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August’s key shopper insights
06/09/2023
Get an up-to-date view on how shoppers are feeling.
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The balancing act for shoppers on inflation
31/08/2023
This report takes a deep dive into inflation and the rising cost-of-living.
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July’s key shopper insights
07/08/2023
Get an up-to-date view on how shoppers are feeling.
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Quarterly channel update - Q2 2023
20/07/2023
Download this report to access, explore and interact with all of our quarterly data. This report should be read alongside our Q2 2023: quarterly channel trends report to gain a full picture of shoppers in the latest quarter.
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Quarterly channel insights - Q2 2023
20/07/2023
This report uncovers the key changes in shopping behaviour from each channel. Read it alongside our trended data report to gain a full picture of shoppers in the latest quarter.
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June’s key shopper insights
05/07/2023
Get an up-to-date view on how shoppers are feeling.
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The economic and shopper outlook
22/06/2023
Accompanying our 2023-2028 channel forecasts, we deep-dive into the economic and shopper context that underpins our thinking.
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May’s key shopper insights
07/06/2023
What has been top of mind for shoppers in May? Find out in our latest monthly update.
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Trade up and down: translating at the category level
17/05/2023
The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.
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