We take a step back to May 2020 to see what, if any, of the predictions shoppers made at the time have come true around sustainability, time, health and shopping.
Pressed for time? Read this blog post for a quick summary of what this project is all about.
As part of the shoppers of our time series, we look at some of the habits that have stuck with shoppers, and which have slipped away – including shopper locally, shopping less frequently and a switch in mindset to cost saving.
We revisit the shoppers of our time to see how their food and social lives have changed as a result of COVID-19 - particularly amongst the youngest.
As part of our “divided shoppers” trend, we look at how the rising cost of living is already causing a divide in shopper behaviour.
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We’re kicking off our 2021 Shoppers of Our Time fieldwork by focusing in on our five key trends for this year, and you have the opportunity to help shape the research.
Dan looks back at previous research to determine how shoppers might now react to a further delay to freedom from social distancing, and what that means for you.
In this blog accompanying the “thinking ahead” report, Dan looks at the findings from 30 video calls with our community around what will change as a result of unlocking, and what the future holds for our shoppers.
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