Shoppers of Our Time

Shopper habits as they leave lockdown

The latest from the Shoppers of Our Time community on health, food and the future as we look to the end of lockdown

Shoppers of Our Time: a snapshot

Pressed for time? Read this blog post for a quick summary of what this project is all about.

Planning for an uncertain Christmas

In this report we look at how our Shoppers of Our Time community are beginning to plan for Christmas – what that means for their Christmas meals, socialising, shopping, gifting and more.

Sustainability by the backdoor

In this report we look at whether our Shoppers of Our Time community have become more or less concerned about the environmental impact of the food and grocery industry, and themselves, than they were prior to COVID-19.

Living healthier after COVID-19

Obesity has come under the spotlight again due to the increased vulnerability of the overweight to COVID-19. We look at what the public wants and needs from the food and grocery industry to help them eat and live more healthily.

Freedom Day delayed: what now for shoppers?

Dan looks back at previous research to determine how shoppers might now react to a further delay to freedom from social distancing, and what that means for you.

Thinking ahead

In this blog accompanying the “thinking ahead” report, Dan looks at the findings from 30 video calls with our community around what will change as a result of unlocking, and what the future holds for our shoppers.

2021 trend tracking with the Shoppers of Our Time

We’re kicking off our 2021 Shoppers of Our Time fieldwork by focusing in on our five key trends for this year, and you have the opportunity to help shape the research.