All articles and blogs

22 July 2021
At the start of the year we published two reports – this one and this one – looking at the changes shoppers were making, or might make, to live more healthily through 2021. We saw that with lockdowns in full force and the weather outside typically wintry, shoppers were finding it more difficult than usual to commit to “new year, new me” style changes that they usually would. However, many sai...
16 June 2021
The government’s announcement of a delay to ‘Freedom Day’ was not unexpected. It means at least another month of reduced capacities and extra restrictions for out-of-home food and drink businesses at what should have been a peak time, between good weather and the delayed Euro 2020 tournament. Many are at full capacity, but this remains a lower level than 2019 and for shoppers, extending lockdown ...
17 February 2021
We have just reached the end of the first phase of our fieldwork with the Shoppers of Our Time for 2021. This time around we focused on healthier eating and living, as well as how their shopping, cooking and eating behaviour is different in this national lockdown compared with that first national lockdown nearly a year ago. The full report into this fieldwork will follow in the next couple o...
21 January 2021
It would not be an understatement to say that, in March 2020 when I created Shoppers of Our time , I didn’t expect to be writing this blog whilst under the conditions of a national lockdown. Ever the optimist, I planned for 2021 to be following our households as they got back to normal – how healthy eating, social lives, cooking and working had changed due to the pandemic that we all were look...
30 September 2020
Six months ago, in the height of the first COVID-19 lockdown, we conceived of the Shoppers of Our Time project as a way of tracking the response of shoppers to the unprecedented circumstances we had found ourselves in, and how they then returned to normal once the crisis abated. Little did we imagine at the time that half a year later not only would COVID-19 still be a thing, but actually it wo...
24 July 2020
A lot has changed since we spoke to our Shoppers of Our Time community in May and June, with lockdown restrictions and social distancing rules changing, shops and schools reopening, and a slow return to workplaces. We caught up with the thirty members of our community in early July through video calls, and followed this up with a survey of 2,000 people. In-home may remain the new out-of-h...
16 June 2020
In this blog accompanying the life under lockdown part two report, Dan looks at more findings from the first community around eating, cooking and baking during lockdown and how this has changed for our community. Food has undergone huge change during lockdown Whether you’re in full time education and used to getting lunch at school, normally out for dinner several times a week, or a worke...
11 June 2020
Part of IGD’s Shoppers of Our Time Life changed for everyone under lockdown Whether you are working from home, furloughed, or unemployed. Home-schooling, busier than usual or less busy. Postponing weddings, holidays or building plans. Life changed for everyone when lockdown was introduced on the 23rd March 2020, and the primary focus of our first two-week online community with our Shopper...
28 May 2020
Introducing…. Shoppers of Our Time A new approach from IGD ShopperVista, following the lives and experiences of thirty diverse British households for the next two years… The What “Shoppers of Our Time” is a brand new IGD ShopperVista project which will follow the journey of thirty diverse British households for the next two years, as they navigate through the challenges of ...