Read on for the findings of our latest research in category management practices. How suppliers are collaborating with retailers and the benefits they receive and the challenges they face.
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
Which suppliers are winning with shopper marketing, and who are still struggling to deliver results. Read on for the findings from our recent shopper marketing survey
In this report we explore:
-Engagement of world foods shoppers
-Demographic breakdown of world foods shoppers
-Barriers to shopping world foods
-Channel breakdown of world foods shoppers
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In this report we identify the categories in larger stores where shoppers tend to spend more time and are more open to browsing and explore the reasons why.

This is the second report in our ‘in-store engagement and influence series’, in which we combine eye tracking with an online survey and in-depth interviews. 

Have a specific question about your category?

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Discover what is influencing shoppers' purchase decision in-store with the latest category snapshots