Read this report for a collection of excellent responses to COVID-19 from manufacturers and retailers in their efforts to support, engage and re-assure shoppers.
Read on for the findings of our latest research in category management practices. How suppliers are collaborating with retailers and the benefits they receive and the challenges they face.
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
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We take a look at the five key shopper trends we are seeing during the pandemic, what should we be considering in our plans now and what will their impact be on long term plans after the pandemic.

Have a specific question about your category?

We can help! Contact our shopper team to discuss your specific business question.