Trends/Category & in-store/Presentations

Category, capability & in-store excellence presentations

Presentations

Which categories are shoppers impulse purchasing online?
11/02/2021
Explore the levels of impulse purchasing and planning across a range of different categories online.
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H2 Shopper Excellence 2020
17/12/2020
Read this report for a collection of recent stand-out initiatives from manufacturers and retailers in their efforts to support, engage and inspire shoppers.
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Embracing Category management in 2020
19/11/2020
How is collaboration looking in category management? Feedback from retailers and suppliers on category management in 2020 from our recent survey.
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H1 Shopper Excellence 2020
09/07/2020
Read this report for a collection of excellent responses to COVID-19 from manufacturers and retailers in their efforts to support, engage and re-assure shoppers.
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Category management 2019 – growing collaboration
12/12/2019
Read on for the findings of our latest research in category management practices. How suppliers are collaborating with retailers and the benefits they receive and the challenges they face.
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H2 Shopper Excellence 2019
11/12/2019
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
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Shopper marketing 2019 – Challenging times ahead
23/10/2019
Which suppliers are winning with shopper marketing, and who are still struggling to deliver results. Read on for the findings from our recent shopper marketing survey
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Maximising the world foods opportunity
09/10/2019
In this report we explore:
-Engagement of world foods shoppers
-Demographic breakdown of world foods shoppers
-Barriers to shopping world foods
-Channel breakdown of world foods shoppers
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H1 Shopper Excellence 2019
19/07/2019
Check out our latest examples of great shopper engagement, including Sainsbury’s pop-up meat free butcher and Lindt’s personalised chocolate Easter bunnies.
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In-store engagement and influence – in-store category hotspots
24/04/2019
In this report we identify the categories in larger stores where shoppers tend to spend more time and are more open to browsing and explore the reasons why.
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