Category snapshots

Presentations

31/07/2019
Discover how shopping behaviour in the fresh produce category compares to 34 other food and grocery categories
26/07/2019
Find out what is important to shoppers when purchasing still drinks
19/07/2019
In this penultimate category benchmark report, we discover what is influencing shoppers’ purchase decision in-store when purchasing juice
12/07/2019
Find out how shopping behaviour in frozen meals, meat and fish compares to 34 other food and grocery categories
12/07/2019
Discover what is influencing shoppers’ purchase decision in-store when purchasing household paper
08/07/2019
Find out what is important to shoppers when purchasing baby products
26/06/2019
In this report, we’ll identify what is important to shoppers when purchasing laundry products and how attitudes and behaviour compares to other food and grocery categories in supermarkets. We explore the role of price and fragrance in shoppers’ purchase decisions and reveal shoppers’ claimed responses to out of stocks. This report will help you to identify challenges and growth opportunities for the category and for your business.
14/06/2019
Discover how you can most effectively influence butter, margarine and spreads’ shoppers in-store
29/05/2019
Find out how shopping behaviour in the dental care category compares to 34 other food and grocery categories.
07/05/2019
Discover what is influencing shoppers’ purchase decision in-store when purchasing pet food