Shopper insights

We will be continuing to talk to British shoppers every single day through ShopperVista. Here you will find our latest insights including our weekly reports looking at shopper behaviours and attitudes.

Presentations

06/08/2020
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning
02/06/2020
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning.
28/05/2020
A bi-weekly update highlighting five of the recent changes in shopper behaviour and sentiment we have seen in our ShopperVista data looking at financial confidence, changing shopping missions, store choice drivers and channel usage.
13/05/2020
A bi-weekly update highlighting five of the recent changes in shopper behaviour and sentiment we have seen in our ShopperVista data looking at financial confidence, changing shopping missions, store choice drivers and channel usage (supermarkets, convenience, discount and online).
04/05/2020
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning
30/04/2020
A weekly update highlighting five of the recent changes in shopper behaviour and sentiment we have seen in our ShopperVista data looking at financial confidence, changing shopping missions, store choice drivers and channel usage.
28/04/2020
Understand current and planned stockpiling, overall and at a category level, of food and groceries as a result of Coronavirus. Categories include Tins and packaged foods, Toilet paper, cereals, medicines, Frozen food, Dairy, Petfood, Household products, Hot drinks, fresh meat and fish, alcohol, hand sanitiser and hand gels, sweet and savoury snacks, soft drinks, fresh produce, bakery, table sauces and cooking sauces, chilled products, jams and spreads, health and beauty products, baby products.
21/04/2020
A weekly update highlighting five of the recent changes in shopper behaviour and sentiment we have seen in our ShopperVista data looking at financial confidence, changing shopping missions, store choice drivers and channel usage.
21/04/2020
This report reveals five key changes over the last quarter in convenience store shoppers’ behaviour and sentiment as a result of the Coronavirus (COVID-19) pandemic. This includes shopper profiles, usage of different convenience stores such as Co-ops, independents; changes in category purchasing such as tins, packaged foods, household products such as toilet paper and sweet snacks; It looks at impulse purchasing and at how different shopper missions have changed including to-up, main shop, evening meal and food-to-go
20/04/2020
Understand current and planned stockpiling, overall and at a category level, of food and groceries as a result of Coronavirus. Categories include tins and packaged foods, toilet paper, cereals, medicines, frozen food, dairy, petfood, household products, hot drinks, fresh meat and fish, alcohol, hand sanitiser and hand gels, sweet and savoury snacks, soft drinks, fresh produce, bakery, table sauces and cooking sauces, chilled products, jams and spreads, health and beauty products, baby products.