Private label & brands reports

Presentations

06/08/2020
We explore what shoppers think of own label and brands in Aldi and Lidl
03/08/2020
This report explores why we believe shoppers will increasingly adopt savvy shopping tactics as a result of COVID-19 and the economic downturn.
26/06/2020
Find out more about shopper attitudes to new and exisiting brands
02/04/2020
BrewDog has started making hand sanitiser at its distillery in Aberdeen in response to the UK shortage
30/10/2019
Understand the importance of private label and brands by different convenience store segments across a range of measures and how this is changing
26/09/2019
In this report, we asked shoppers how they use and perceive each of the different tiers of supermarket private label products - value, standard and premium. We explore:
- How usage occasions differ between the three tiers of own label products - How quality and value perceptions differ between the three tiers of private label - How each tier of private label compares against branded equivalents - What would encourage shoppers to buy more of each tier of private label
21/08/2019
Find out what quality means to food discount shoppers
19/07/2019
In the third of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards experimentation
03/07/2019
With nearly half of shoppers agreeing that they are open to buying new and different products we explore what shoppers think of new brands
15/03/2019
Find out more about shopper attitudes around brands and private label