Private labels & brands articles and infographics

07 November 2019
Nearly half of shoppers (46%) agree that they like to try smaller, new brands particularly when they are something they have not tried before! At IGD Live , we heard about the opportunity of challenger brands and the growth they can deliver. The opportunity of challenger brands and Gen-Z shoppers Young Foodies co-founder, Chris Green, looked at the growth opportunity the brands represe...
09 August 2018
Combining IGD’s extensive shopper insight and feedback from immersive shopper groups, we have identified the five mega-trends we anticipate defining shoppers of the future. Here’s how you can future-proof your business today to win with shoppers of tomorrow. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF FOR REGULAR UPDATES Keep up-to-date with developments ...
10 October 2017
Every month we update you on how shoppers are feeling and how this is impacting their behaviour in-store. We used data collected in September to explore shoppers’ increased focus on the search for value.  People are shopping around more How many food and grocery stores are there in your local high street?  Borehamwood store choice Our local town, Borehamwood, has at least 10 fo...
10 October 2017
Find out how shoppers are shopping around more and searching for value. Download Infographic as PDF  DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
28 September 2017
Shoppers are more likely to be looking for well-known brands in certain categories. Find out more in our infographic. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
04 September 2017
Our new category benchmark series launched on 4th September. This series of reports will identify growth opportunities for your category and your brands, and address key questions such as: 1) What role do brands play in my category? We found shoppers are more likely to be looking for brands in certain categories, such as carbonated drinks and spirits. Brand blocking will help improv...
28 November 2016
Our latest infographic looks at the importance of brands by category and the impacts of availability on suppliers and retailers. DOWNLOAD INFOGRAPHIC AS PDF >>     DOWNLOAD INFOGRAPHIC AS PDF >>
18 November 2016
Following a difficult year for Asda, IGD’s Michael Freedman and Chris Kirkland consider how a renewed focus on innovation can help Asda to stand out from the crowd for shoppers. Asda’s Q4 2015 results reaffirmed the challenge of delivering LFL value growth amidst deflation and ongoing price investment. Andy Clarke has talked about “a difficult year” and believes these difficult conditions wi...
12 May 2016
The price wars in food and grocery have been around for the last few years and show no signs of easing. Both high street and food discounters have disrupted the market enticing shoppers with low prices rather than bamboozling shoppers with promotions. With a focus on promotions recently in the media and our recent article on promotions , shoppers’ attitudes and perceptions to promotions hav...
24 March 2016
    I was once asked this simple and direct question by a buyer. It took me a little by surprise as it was early on in my career. Whilst I knew the range and space recommendation, I struggled to articulate a coherent answer that inspired the buyer into action. It’s that old cliché of having the elevator pitch. I find myself posing this question to a lot to people who work on the ...