Shopper sentiment articles and infographics

22 October 2020
COVID-19 has led to a change in channel shopper profiles, behaviours, wants and needs. Many shoppers have been attracted to online shopping as they have wanted to avoid going into stores because of safety concerns , and for many it simply fits in with their new lifestyles. As record numbers of shoppers are shopping online, delivery has never been so important. And as a result, growing numbe...
05 May 2020
The food industry is helping shoppers in challenging times As we enter week seven of the lockdown, the food and grocery industry has managed to maintain the supply of food and drink following the spike in demand in March. Traffic at food retail stores reached levels rarely seen before, outpacing peak trading periods including holidays and special shopping events. Sainsbury’s recently rep...
05 May 2020
Over the last few weeks we have all seen a dramatic shift in our daily lives due to the impact of the Coronavirus (COVID-19) and here at IGD we have been busy tracking and reporting on the impact it’s having on shoppers. We have produced numerous pieces of content in the last few weeks and if you haven’t had a chance to read everything, we have summarised five  key areas that we have been hearing...
03 April 2020
Stress testing the relationship between the food industry and shoppers In the last few weeks, the Coronavirus (COVID-19) pandemic has really tested the relationship between the food and grocery industry and its shoppers. Traffic at food retail stores has been at a level rarely seen before, outpacing peak trading periods including holidays and special shopping events. In response to incre...
05 February 2020
If you’re reading this blog post, then you’re probably already aware that the heart of the ShopperVista survey is a detailed tracking questionnaire. Through this service we speak to a nationally representative panel of more than 1,000 British food and grocery shoppers every month, about topics as varied as their personal economic expectations, how satisfied they were with their latest food shop a...
28 January 2020
EU exit: deal or no deal?  After more than three years since the EU referendum, and three prime ministers, the UK officially left the EU on 31st January 2020. Is that it then? Does that then bring certainty to businesses and shoppers?  Not entirely. The UK and EU have moved into the transition period. This will last until 31st December 2020 and should help cushion the impact. In this t...
03 January 2020
It’s time to start planning for the year ahead. I’ve built on our five Global Retail Trends for 2020 with five key shopper related trends to follow and act on in the year ahead. You can find them in our new Shopper trends 2020 report.  For those of you who are a bit time poor (see trend 3 below), here is quick summary. 1. Value seeking The decisive result of the General Election me...
03 October 2019
See our latest infographic looking at shopper attitudes towards Brexit with less than 1 month to go. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of Sh...
03 October 2019
With less than one month to go until the revised Brexit date of 31 October 2019, how are food and grocery shoppers feeling about the possible impact of Brexit?  In this blog, I outline a summary of our latest ShopperVista insight, based on online interviews with over 1,000 food and grocery shoppers every month. Brexit: next steps My colleague, James Walton, recently talked about th...
04 September 2019
See our latest infographic looking at shopper attitudes toward Brexit. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...