Recovering from COVID - retailers and shoppers compared

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

Find out about the K-shaped recovery and which shopper groups will be on the upward and downward parts of the recovery. The report looks at differences by age, gender, income and retailers shopped at. It looks at Tesco, Sainsbury's, Asda, Morrisons, Aldi, Lidl, Iceland, Waitrose and M&S shoppers. Topics covered include GDP, inflation, unemployment, financial confidence, savings, wages and the focus on quality vs saving money in the year ahead. The report also looks at different channels including online, convenience, supermarkets and food discount