Shopper sentiment monthly update – August 2020

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

In our shopper sentiment tracking slides we look at:

  • Shopper food price and economic expectations
  • Shopper attitudes to quality and savings and how they expect these to change
  • Shopper attitudes to promotions
  • A quarterly look at shopper sentiment across 12 different measures, focused on shopping and food preferences as well as future expectations. We have tracked some of these measures since September 2010.