ShopperVista is the daily pulse of the British shopper
Need an accurate view of your shoppers’ product and store choices?
- Base your plans and proposals on the views of thousands of British grocery shoppers to give a full picture of their needs and behaviour
Refining your shopper marketing or category proposal plans?
- Decisions made before shoppers reach the store are hugely important. We track shoppers before they reach the shopfront, filling in the blind spots in your planning
Need insight on categories?
- Our benchmarking service allows you to compare your category with others and get inspired by best practice from around the world
- Tracking and analysis of over 30 measures every month. Giving insight into your customers’ behaviour today, and their concerns and expectations for the future
- Category benchmarks that compare shopper attitudes across different product categories
- Quarterly examples of in-store excellence, showing the best innovations from around the world
- Our view of the shopper of the future, looking at the growing influence of millennials and digital, and the impact of the health agenda
- Shopper insights by channel and retailer covering: online, variety discounters, food discounters, convenience, large formats and food-to-go
- A focus throughout on shopper missions and channels