Key benefits

Need an accurate view of your shoppers’ product and store choices?

  • Base your plans and proposals on the views of thousands of British grocery shoppers to give a full picture of their needs and behaviour

Refining your shopper marketing or category proposal plans?

  • Decisions made before shoppers reach the store are hugely important. We track shoppers before they reach the shopfront, filling in the blind spots in your planning

Need insight on categories?

  • Our benchmarking service allows you to compare your category with others and get inspired by best practice from around the world

Key features

  • Tracking and analysis of over 30 measures every month. Giving insight into your customers’ behaviour today, and their concerns and expectations for the future
  • Category benchmarks that compare shopper attitudes across different product categories
  • Quarterly examples of in-store excellence, showing the best innovations from around the world
  • Our view of the shopper of the future, looking at the growing influence of millennials and digital, and the impact of the health agenda
  • Shopper insights by channel and retailer covering: online, variety discounters, food discounters, convenience, large formats and food-to-go
  • A focus throughout on shopper missions and channels