All articles and blogs

19 November 2018
This week the BBC will be airing a TV programme that puts the spotlight on the price differential by shopping in convenience stores. This comes in the run up to the busy Christmas trading period when shoppers will be using different channels for the festive meals. Source: “M&S Borehamwood” Christmas is the most popular event for shoppers for food and grocery purchases (see ...
19 November 2018
Cautious shoppers With Brexit negotiations ever present in the news, just 21% of shoppers in October say they will be better off in the year ahead. This is down from a joint record high in May and July this year (26%). As many shoppers expect rising food prices, we’re also seeing some of the highest levels of pessimism; 29% say they will be financially worse off in the year ahead, compared t...
19 November 2018
When it comes to choosing a destination for food and groceries, the decision for the shopper usually comes down to convenience, the right choice and cost. Shoppers will balance these three based on what their shopping needs are for the mission they are on.  Top reasons for choosing last store visited Base: 1,700+ ALL shoppers allocated to a channel, Oct'18, Top reasons for choosing...
14 November 2018
Find out how shoppers interact with events. DOWNLOAD INFOGRAPHIC AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of ShopperVista is to try it To find out more...
31 October 2018
Discover the categories where brands have the greatest influence on shoppers’ purchase decisions. DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find ou...
31 October 2018
My 24-year-old flatmate took part in Veganuary in 2017, citing concerns about the environmental impact of rearing animals. No chocolate and no cheese made for a very grumpy flatmate, so imagine my surprise when she not only completed it but, in 2018, she did it again! This time, though, she learned that dark chocolate could replace milk chocolate and new ranges of vegan cheese had appeared in o...
24 October 2018
Find out what convenience means to shoppers. DOWNLOAD INFOGRAPHIC AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of ShopperVista is to try it To find out mor...
24 October 2018
I’m even more convinced of how important it is to deliver against shoppers’ need for convenience after attending IGD’s annual digital commerce event last week. One of our speakers, Richard Kelly, CEO of Adimo , highlighted an important differentiation between price and cost. While price refers to the amount of money shoppers spend, cost is the “effort, loss or sacrifice necessary to ach...
24 October 2018
Understand how shoppers of different retailers compare for our 5 mega-trends; time optimisation, experimentation, personalisation, socially conscious and health conscious DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here Why ...
19 October 2018
Our excitement is definitely building with just under three weeks to go until Food-to-Go 2018. During the day we’ll hear industry leaders’ views on this dynamic market and get inspiration from three European retailers.  We’ll start by focusing on the food-to-go shopper Shoppers’ basic needs – value, choice and convenience – won’t change. But they’re already more time-pressed, heath and so...