All articles and blogs

As Poundland resume their plan to roll out its new chilled and frozen range to a further 19 stores following a successful trial at the end of last year we explore shopper’s thoughts. The roll-out, which was planned in March, was put on hold due to the pandemic whilst Poundland focussed on keeping as many stores open during the crises. The next 19 stores to get an aisle of fridges and fr...

COVID-19 has caused a monumental shift in consumers’ food and drink habits. Our new Eating In Vs Dining Out report, produced in collaboration with foodservice consultant Peter Backman, explores the impact of COVID-19 on the UK food and drink market and outlines four scenarios for the future. During the pandemic, the boundaries between eating at home and out-of-home, already blurred, have b...

21 st  June was Father’s Day. For many of us this would have typically been a day of inviting family around for lunch at home, planning a family picnic, going out to eat or buying a ‘gift/experience’ with food often being the center-piece of the celebration. As we have all adjusted to life under lockdown, this will be another seasonal event not celebrated in the typical way by shoppers in a COV...

In this blog accompanying the life under lockdown part two report, Dan looks at more findings from the first community around eating, cooking and baking during lockdown and how this has changed for our community. Food has undergone huge change during lockdown Whether you’re in full time education and used to getting lunch at school, normally out for dinner several times a week, or a worke...

Part of IGD’s Shoppers of Our Time Life changed for everyone under lockdown Whether you are working from home, furloughed, or unemployed. Home-schooling, busier than usual or less busy. Postponing weddings, holidays or building plans. Life changed for everyone when lockdown was introduced on the 23rd March 2020, and the primary focus of our first two-week online community with our Shopper...

With the UK again on the brink of recession, our ShopperVista team has compared shoppers of 2008 and 2020. In many ways, this year’s different circumstances are putting different strains on shoppers. However, some aspects of their behaviour and attitudes are similar. Michael talks about four of these similarities and reveals our predictions for the short to medium term.    Health an...

Introducing…. Shoppers of Our Time A new approach from IGD ShopperVista, following the lives and experiences of thirty diverse British households for the next two years… The What “Shoppers of Our Time” is a brand new IGD ShopperVista project which will follow the journey of thirty diverse British households for the next two years, as they navigate through the challenges of ...

This week Aldi started a trial of a rapid delivery service with Deliveroo from its Daleside Road store in Nottingham. If successful, the service will be rolled out to a further seven stores in the East Midlands in June and all stores by the end of 2020. Aldi’s expansion into grocery delivery comes as supermarkets turn to a variety of new ideas to get food to people’s homes amid a surge in...

The food industry is helping shoppers in challenging times As we enter week seven of the lockdown, the food and grocery industry has managed to maintain the supply of food and drink following the spike in demand in March. Traffic at food retail stores reached levels rarely seen before, outpacing peak trading periods including holidays and special shopping events. Sainsbury’s recently rep...

Over the last few weeks we have all seen a dramatic shift in our daily lives due to the impact of the Coronavirus (COVID-19) and here at IGD we have been busy tracking and reporting on the impact it’s having on shoppers. We have produced numerous pieces of content in the last few weeks and if you haven’t had a chance to read everything, we have summarised five  key areas that we have been hearing...