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It would not be an understatement to say that, in March 2020 when I created Shoppers of Our time , I didn’t expect to be writing this blog whilst under the conditions of a national lockdown. Ever the optimist, I planned for 2021 to be following our households as they got back to normal – how healthy eating, social lives, cooking and working had changed due to the pandemic that we all were look...

The outbreak of COVID-19 has been one of the biggest public health challenges ever faced. Despite the challenges of COVID-19, big changes in shopper behaviour and range consolidation meant the retail food and drink market actually grew in 2020 while foodservice sales declined. How could this impact front of pack (FOP) nutrition labels? 1. FOP Nutrition labelling is under review Front of p...

It is safe to say that for most of us, Christmas 2020 was unlike any other we have experienced.  As well as contending with the threat of COVID-19, shoppers were faced with multiple variations of what could and could not be done over Christmas.  This culminated in tougher restrictions being brought in days before Christmas, when many had already made plans and bought their Christmas groceries. ...

Latest IGD research, conducted 8-10 January, shows that half of shoppers claimed to have stockpiled or bought extra recently due to COVID-19. This has increased from last week though is still lower than previous levels, particularly last April, when it reached 64%. Stockpiling is highest among 18-44s (62%) and those living in London and Northern Ireland (both 65%). In comparison, claimed st...

Despite increased COVID-19 restrictions over the Christmas period and uncertainty over EU Exit, our latest Shopper Confidence Index remained stable in December at -6. Key drivers for confidence The latest results in shopper confidence represent the highest recorded level since February 2020. While many shoppers did not have the festive period they had planned for, confidence appeare...

Latest IGD research conducted 6-7 January has shown that 45% of shoppers claimed to have stockpiled or bought extra recently due to COVID-19. This has declined from 53% in research conducted 18-20 December. Stockpiling is highest among 18-34s (50%), ABs (56%) and those living in London (61%). In comparison, claimed stockpiling due to the UK leaving the EU is lower and stable at 21% (24% in ...

I am sure I am not alone by saying that over the last 10 months my health and beauty routine has changed dramatically. As most of us have spent more time indoors, our homes have become our workplaces, our stairs our commute and our computers the way we connect and catch up with colleagues, family, and friends. So how has this impacted the health and beauty mission? We uncover key insights ab...

Our new monthly shopper update provides you with a one-stop shop for the latest insights into the British shopper. If you only have time to read one thing every month this report will ensure you have the latest information about how British shoppers are acting, thinking and feeling. These reports will be released within the first few working days of every month so look out for them. WHAT is ...

Most of us were glad to see the end of 2020 and were looking forward to a new year and better times ahead. While 2021 has not started the way we would have hoped, when it comes to predicting how shoppers will react to the external environment the behaviours we saw in 2020 have helped us create our predictions to enable us all to be better set-up for meeting the needs of shoppers. As a shoppe...

Who doesn’t love a bargain?!  As we enter yet another national lockdown, many of us will be concerned about the economy, job security and our finances and therefore thinking about how we can make savings on everyday purchases.  During the first national lockdown we saw a decline in shopper confidence , with 50% of British shoppers expecting to be worse off in the year ahead.  This compares to ...