All articles and blogs

24 January 2023
As shoppers enter 2023 with a mild feeling of optimism , their health changes (or lack thereof) during 2022 reflect just how tough a year it was. Only 1% of shoppers claimed to have taken part in Veganuary in 2022 with only 2% claiming to have started in January 2023 and not given up yet (a further 5% had started but have now stopped for various reasons). 10% of 18-24-year-olds claimed they w...
13 January 2023
Which announces Aldi was the cheapest supermarket in 2022 Aldi was found to be the least expensive grocer for the seventh month in a row. Its basket cost £81.63, closely followed by Lidl at £83.24. Tesco came in third cheapest, ahead of Asda, Sainsbury’s and Morrisons, who all sat between £90 and £100. At the top end was Ocado at £102.87 and Waitrose at £112.62. Record Christmas results ...
09 January 2023
Despite England and Wales crashing out of the World Cup, Christmas cheer lifted shopper confidence to its highest point since July. Will this increased confidence continue into the new year? In our latest monthly update, we have identified four things you need to know about British food and grocery shoppers: 1. Shopper confidence rose across the Christmas period Shopper confidence rose 4...
06 January 2023
The cost-of-living crisis has affected shoppers from all walks of life, with many trading down and making more cost-conscious decisions as 2022 has progressed and budgets got tighter. Amazon Fresh has seen double digit growth year on year across tinned meats, fruits and vegetables as shoppers’ budgets are stretched by the cost-of-living crisis. Tinned ready meal usage also rose as shoppers r...
04 January 2023
The IGD UK insights team (made up of our analysts across Retail Analysis, ShopperVista services and our Eating Out/Food to Go proposition) have been hard at work following the turn of the year identifying the five trends that will shape the market in 2023. This is no simple task given the ever-changing environment we have encountered in recent years Cost-of-living to strongly impact 2023 20...
23 December 2022
Over the past 3 weeks running up to Christmas, we have been running a weekly poll of 1000+ UK shoppers. The poll has been used to explore what shoppers have done in the past week, and what they are planning to do in the week ahead. In case you missed the results for last week you can view them here. What did shoppers do over the last week? With this week being the last week before Christm...
16 December 2022
In the 3 weeks of December running up to Christmas we are running a weekly poll of 1000+ UK shoppers. We are exploring what shoppers have done in the past week, and what they are planning to do in the week ahead. In case you missed week one’s results, catch up here . Where have shoppers been for their Christmas food and grocery shopping this week? Only 24% of shoppers claimed they haven’t ...
09 December 2022
Christmas is ramping up! So, with this in mind over the next 3 weeks, we are running a weekly poll of 1000+ UK shoppers. This will show what shoppers have done in the past week, and what they are planning to do in the week ahead. The first week’s results are in! So, let’s find out what shoppers have been up to… Where have shoppers been for their Christmas Food and Grocery Shopping this week...
08 December 2022
Christmas is around the corner and shoppers are getting ready, with 30% telling us they will be starting their shopping earlier this year. Watch out for our weekly Christmas poll starting this week that will run throughout the run-up to Christmas. November saw the kick-off of the first winter World Cup. So, how have shoppers reacted to the events of November? 1. Shopper Confidence remains...
08 December 2022
Shoppers are very much in the swing of preparing for Christmas. Over the past couple of years, shoppers have longed for a ‘normal’ Christmas. Unfortunately, 2022 again brings new challenges and this will create unique shopping behaviours. Once again, we have been out asking UK shoppers what their plans are for this Christmas. Where will they shop? How will they shop? What will they eat? These ...