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I am lucky to see first-hand some of the great innovation adopted by our industry and how this is helping the needs of shoppers. While I personally quite enjoy shopping for food and groceries, there are times when it is feels like a bit of a chore. It can sometimes be a bit daunting trying to find all the products I need. Our latest monthly shopper sentiment update shows that less th...

We often hear shoppers are increasingly shopping around or that they are shopping little and often across different stores and channels; essentially, they are multichannel shopping. We know this is not a new phenomenon by any means. Through ShopperVista we track the channels shoppers are using every month and the missions they are competing in each; in September 2016 we found that shoppers w...

Get a snapshot into the attitudes and behaviours of Influencer shoppers DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...

We identified this key group as part of our Shoppers of the Future research in 2018. By 2025 they’ll have the most purchasing power, strongest voice and biggest effect on the food chain. Since identifying this group, we have been getting to know them through our ShopperVista research. We look at some of their latest attitudes in our June blog. They have a more positive outlook Influenc...

We know from our other ShopperVista research that shoppers are prioritising health and they’re doing this in different ways. The majority of shoppers are actively trying to improve their diet in some way. In April 88% told us this was the case; that’s up from 85% in 2018. The most popular ways are eating more fruit and veg (35%), reducing sugar (32%) and drinking more fluids (28%). S...

See our snapshot into shopper attitudes toward health DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find out mor...

Discover the effectiveness of media and packaging in influencing shoppers DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...

Sainsbury’s launches mobile-first and checkout-free store Shoppers at Sainsbury’s Holborn Circus convenience store in London can now check out the UK’s first till-free grocery store. The experiment will put SmartShop Scan, Pay & Go technology to the test in a bespoke food-to-go store, making grocery shopping quicker and more convenient. According to Sainsbury’s, all shoppers will scan and pa...

We use eye tracking to explore how shoppers interact with gondola ends, free standing display units and other secondary product locations. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The bes...

See our latest shopper infographic DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find out more about the differe...