All articles and blogs

13 September 2021
Although absence rates relating to COVID-19 are thought to be falling, broader operational labour and HGV driver shortages are continuing to create challenges for supply chains. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. In the latest shopper research conducted for IGD over this last weekend 10-12 Septe...
08 September 2021
After COVID-19 delays, we are pleased to finally be able to launch the latest IGD ShopperVista Category Benchmark research! With 82 sub-categories covered from more than 4,500 shopper visits, it is the most extensive Category Benchmarks project to date and has been designed to help you get to grips with what is important to shoppers in your categories, enabling you to make the right decisions for...
07 September 2021
With rising COVID-19 cases and dull summer weather in August, offset by the reopening of much of the economy, and more people taking holidays (including staycations), our latest monthly ShopperVista update revealed a widening of the K-shaped recovery and an increased appeal of private label. Here is our summary of what you need to know about British shoppers: 1. Shopper confidence slips b...
06 September 2021
Although absence rates relating to COVID-19 are thought to be falling, broader operational labour and HGV driver shortages are continuing to create challenges for supply chains. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. In the latest shopper research conducted for IGD over this last weekend 03-05 Septe...
31 August 2021
Although absence rates relating to COVID-19 are thought to be falling, broader operational labour and HGV driver shortages are continuing to create challenges for supply chains. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. In the latest shopper research conducted for IGD over this last weekend 27-29 Augus...
25 August 2021
We reveal some initial findings from our eye tracking research including differences in footfall by category and provide some tips to help your business prepare for restrictions on promoting HFSS products next year. Interviewing shoppers again It’s been great interviewing shoppers again face-to-face this week as a follow-up to our first report in the series Influencing shoppers in-store an...
23 August 2021
In recent weeks there have been operational challenges due to employees being advised to self-isolate. Although absence rates relating to COVID-19 are thought to be falling, broader operational labour and HGV driver shortages are continuing to create challenges for supply chains. This is resulting in lower order fulfilment levels than normal, meaning there is some impact on availability ...
20 August 2021
Come and join us in person at this year’s lunch! Show on 23 September - we’ll be sharing our latest forecasts and insight on the Food-to-Go market and we’ll also take you through the changing landscape of the coffee shop market. The Road to Recovery for Food-to-Go 12.45-1.15pm, Keynote Theatre 3, 23 September Food-to-go market is recovering faster than expected Our latest forecasts pred...
17 August 2021
In recent weeks there have been operational challenges due to employees being advised to self-isolate. However, there are sufficient food supplies within the system and the impact on availability has been limited to date. In the latest shopper research conducted for IGD over this last weekend 13-15 August 2021. A similar number of adults interviewed over the weekend (54%) experienced sho...
09 August 2021
In recent weeks there have been operational challenges due to increased number of employees being advised to self-isolate. However, there are sufficient food supplies within the system and the impact on availability has been limited to date. In the latest shopper research conducted for IGD over this last weekend 06-08 August 2021. More adults (56% vs 48% last weekend) claim to have experien...