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Our March ShopperVista update looks at how shoppers were thinking and feeling in the run up to Easter and as the first easing of restrictions took place in parts of the UK. The six things you need to know this month about British food and grocery shoppers are: Stable shopper confidence Shopper confidence remained stable at-4 in March, still the highest level since January’20. Expe...

We have recently published a new report, Recovering from COVID – retailers and shoppers compared , comparing the shoppers of different retailers including the Big 4 and Aldi and Lidl. In the report we predict which shopper groups would benefit the most from the economic recovery and which would feal the financial strain the most. If you don’t have time to read the  full report  here is a summ...

The UK is set for a K-shaped recovery. Some will begin to grow in prosperity whilst others get left behind or stay the same. Which shopper groups will be at the top and bottom of the K? What will matter to them, and what does this mean for retailers and suppliers? What is a K-shaped recovery? The recovery from COVID-19 will not benefit everyone equally. Some households will begin to...

If you ask British shopper why they visit a variety discount store, they will say it is because of the great prices.  However, shoppers are not just visiting these stores for cheap prices.  The appeal is the ability to buy well-known brands at better prices than they can find elsewhere.  Despite the discounters continually evolving their grocery proposition and ranging more food and drink brands,...

This week marks the first anniversary since the Prime Minister instructed the British people to stay at home. The onset of COVID-19 at the start of 2020 thrust the food and consumer goods industry into the national spotlight with the industry working tirelessly to keep the nation fed in a time of a crisis. COVID-19 has resulted in three national lockdowns and one of the worst economic contr...

What’s been happening? Over the past year, the navigational methods that shoppers adopt to conduct their online shop have continued to change monthly. For example, though search has remained the most popular approach, the use of favourites dropped during the first national lockdown.  At this time, large numbers of shoppers used the channel for the first time, and so would not have had favou...

In his budget, the Chancellor unveiled a number of measures to support jobs and the British people. Many of these measures are likely to further boost shopper sentiment in the short-term. These include: Extension of the furlough scheme to September 2021 5% VAT rate for hospitality, accommodation and leisure retained until September Duty on beers, wines and spirits and fuel will remain...

We have just reached the end of the first phase of our fieldwork with the Shoppers of Our Time for 2021. This time around we focused on healthier eating and living, as well as how their shopping, cooking and eating behaviour is different in this national lockdown compared with that first national lockdown nearly a year ago. The full report into this fieldwork will follow in the next couple o...

As someone who has always cooked for practicality and not pleasure, yet another month of eating every meal at home is really starting to get boring – and I am certainly not alone. One of our 2021 Shopper Trends is ‘Multiple meal solutions’, which highlights the need for alternative food solutions in terms of products, formats and fulfillment. Continued restrictions limiting social interact...

Here we highlight the five convenience shopper trends that will develop and evolve over the coming 12 months. These will shape the convenience channel in the UK. ShopperVista subscribers can read the full report, including the latest ShopperVista convenience channel insight, retailer case studies and implications for suppliers here . 1. Fulfilling bigger basket missions With incr...