All articles and blogs

16 June 2022
Despite shoppers being focused on saving money so far this year, the Platinum Jubilee provided a boost for retailers as shoppers spent more on sweet treats, picnic items and alcohol. Shoppers exceeded their own expectations for the event across several factors. What could this mean for other events coming up in 2022? Here are the 3 key shopper behaviours that played out over the Jubilee weeken...
16 June 2022
Food inflation is likely to reach 15% this summer hitting most vulnerable households hardest. Monthly food bills are set to rise by another £43 per month for a typical family of four. Food inflation is set to hit its highest level in more than 20 years. The rise in the cost of essential food items is likely to reach a peak of up to 15% this summer and will last much longer than init...
10 June 2022
This month shopper confidence remained stable as fuel prices continued to rise and Sue Gray’s ‘Partygate’ report were cancelled out by the Chancellor’s announcement of a £400 grant with additional payments for low-income groups. Based on our latest monthly update , there are four things you need to know about British food and grocery shopper this month: 1. Shopper confidence stable, but ...
09 June 2022
What’s been happening in the quick commerce channel? Quick commerce has been one of the fastest growing and innovative segments of the food and consumer goods industry in recent years. In the first of an updated series of reports on Retail Analysis, (which subscribers can read here ), we have explored how the channel has evolved over the past twelve months, including regional developments ...
09 June 2022
What are our ShopperVista retailer spotlights? Using ShopperVista data, each year we compare the major retailers to the total market. For each retailer, we answer: Who is the shopper? How does the shopper behave? What matters to them, what motivates them and what is most likely to influence them? What will you gain by reading the reports? If you have a strategy planning...
27 May 2022
As shoppers emerged from the pandemic, the excitement to socialise and come together for different events was high. However, with the cost of living challenges, has that excitement changed? The Platinum Jubilee takes place between 2-5th June 2022 with official events, street parties and concerts all taking place. In the first of our of two reports, we explore what shoppers are planning, how th...
05 May 2022
Our two-minute read summarising the latest movements in British shopper sentiment and outlook. This month shoppers faced implications from the continuation of the war in Ukraine, as well as the introduction of the energy price cap and national insurance tax rise. Here is a summary of what you need to know about British shoppers this month: 1. Shopper confidence halts in its decline, but ...
13 April 2022
Availability issues Operational labour and HGV driver shortages continue to disrupt food supply chains. Food and consumer goods businesses have been hit hard by recruitment and retention challenges. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. The government has committed to a package of support i...
12 April 2022
With no sign of the cost of living crisis easing any time soon, saving money is becoming increasingly important to shoppers. In March, we saw shopper confidence drop to a new record low of -23, and another new record of shoppers prioritising saving money over quality when doing their food shop. Source: IGD ShopperVista. Base: 1,000+ British shoppers, March 2022 As shoppers become mor...
06 April 2022
Our two-minute read summarising the latest movements in British shopper sentiment and outlook. Throughout March shoppers witnessed more of the same. More price rises, more energy worries and more uncertainty over their financial future. Here is a summary of what you need to know about British shoppers this month: 1. Shopper confidence lower again as financial confidence drops March’s ...