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As the economy reached another milestone in May with more of the indoor and outdoor economy re-opened, our new monthly update report Evolving channel repertoires- ShopperVista update May 2021 reveals continued high levels of shopper confidence and more varied shopping missions taking place this month. Here is a summary of the four things you need to know this month about British food and g...

There was a 3% increase in dedicated food-to-go missions between February and March 2021, says our latest insight into food-to-go shoppers. But shopper behaviours have shifted significantly during the pandemic. As a result, key trends are emerging that operators, retailers and suppliers should consider. The three key trends are: 1.Evening food-to-go is on the rise In the most recent l...

News that Tesco is trialling a one-hour online delivery service called Whoosh in Wolverhampton is quite timely as we have just published our new report for ShopperVista subscribers Online quick commerce – a fad or fashion for shoppers? So how will shoppers react to Tesco’s new online service? Online opportunity for Tesco With its leading market share, Tesco has benefited from the surge...

The convenience channel is facing a challenge: it’s been losing younger shoppers (aged 18-24). There are several factors influencing this change. They include lack of travel to key convenience store locations during the pandemic, and the rise of other channels, especially online. Our latest insight report examines younger convenience shoppers’ priorities and how to appeal to them in-st...

With the Prime Minister announcing a further reopening of the economy on 17 May, shopping habits may continue to change as restrictions are lifted. The past year has changed the way most people shop, with the impact on young people being significant. Those finishing university during the first lockdown last year, including myself, would have noticed the changes in their own habits as universities...

Webinar recap Last week Michael and Dan shared some of our latest research looking at life after lockdown and what this will mean for British shoppers as they adjust to having more freedoms and being able to socialise once again. Over the last 14 months or so all of us in the shopper team have been keeping a close eye on shopper behaviour, monitoring the shifts and predicting which of t...

According to the latest Shopper Confidence Index from IGD, shopper confidence has risen to its highest level in the last five years, driven by the further easing of lockdown restrictions, a sharp decline in COVID-19 cases and the rapid rollout of the vaccination programme. ShopperVista from IGD, provides category, insight and commercial professionals with trusted daily shopper insights. Its ...

Further easing of COVID-19 restrictions: How are shoppers changing their behaviour? As the economy opened up further in April with the re-opening of non-essential retail and outdoor hospitality, our Multichannel growth – ShopperVista update April 2021 report revealed an increase in shoppers’ repertoire reflecting their rising confidence in returning to physical shops. Here is a summary ...

How will British shoppers behave after lockdown? We track more than 3,000 shoppers every quarter to understand how their habits have adapted during COVID-19. In this extract, we present five highlights from our Q2 report, showing how shoppers are changing across online, food discount, convenience, large stores and variety discounters. 1. Online: record numbers are mainly using this channel ...

Shopper confidence remains at its highest level in over a year, driven by the easing of lockdown restrictions, the vaccination programme and a focus on Easter. According to the latest Shopper Confidence Index , the focus on quality for the year ahead is at its highest level recorded*, driven by higher earners who have the disposable income to “trade up”. However, shopper sentiment is be...