All articles and blogs

03 December 2019
See our latest infographic exploring how shoppers are approaching Christmas this year: Where shoppers are celebrating Christmas and what they’re eating Behaviours on Christmas Day How important food and drinks are this Christmas DOWNLOAD INFOGRAPHIC DOWNLOAD INFOGRAPHIC Newsletters Get the latest industry news and insights straigh...
03 December 2019
You snow the drill Given the uncertainty about Brexit and the General Election outcome (snow on and snow forth), it’s not surprising that shoppers may be cautious about how much they spend this Christmas. This year, the average amount that shoppers estimate they will spend on their Christmas dinner is £80.93, down from £89.68 last year.  Shoppers aren’t ditching their ethics this Christ...
20 November 2019
This week Poundland announced its plan to target the ‘top-up’ grocery shop and bigger basket spend. This follows recent moves to introduce multi-price points and the launch of its  range of chilled ready meals across all stores following a trial in 24 stores across the Midlands.    The roll out of the new price point strategy has enabled the introduction of new products, specifically in heal...
08 November 2019
Just to give you a little insight into the Category Management stream from IGD Live…… Lego encouraged us all to play as part of their session; this was a great way to introduce the topic of engaging with shoppers. The toy category, probably more than most, tends to have distinct groups of shoppers and consumers with minimal cross over between the two. As the toy aisle is not a freque...
07 November 2019
Key themes came up repeatedly across several of our speakers in the Food-to-Go stream at IGD Live and one of those was the need to focus on sustainability. This stretched from different ways to reduce and remove packaging, to reducing food waste and to thinking about how products and ingredients are sourced. Our research shows that solutions which present ways to help shoppers achieve th...
07 November 2019
Nearly half of shoppers (46%) agree that they like to try smaller, new brands particularly when they are something they have not tried before! At IGD Live , we heard about the opportunity of challenger brands and the growth they can deliver. The opportunity of challenger brands and Gen-Z shoppers Young Foodies co-founder, Chris Green, looked at the growth opportunity the brands represe...
06 November 2019
For shoppers, technology can not only help make the grocery shopping process more efficient, it can also be a great way to engage them with new products, brands and experiences. Today at IGD Live, Diageo outlined just how they are using technology to help bring some of their brands to life with both new and existing customers, Voice triggers (e.g. Amazon Alexa, Google Assistant trigger) were...
31 October 2019
At IGD, we’re embracing the Halloween festivities this year with a pumpkin carving competition, and it looks like we’re not the only ones.  Frightfully popular Source: IGD ShopperVista; ALL shoppers, 23rd to 24th October 2019.  44% of all shoppers are planning on celebrating Halloween in some form this year. Preparing for trick-or treaters is the most common behaviour claimed by sho...
30 October 2019
See our latest infographic exploring how shoppers are approaching Halloween. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...
23 October 2019
There is a lot to be grateful for working at IGD. Whether it is the great colleagues, the lovely countryside setting or the tasty lunches. I am also lucky to be able see first-hand some of the great innovation taking place in the food and grocery industry. Our Retail Analysis online service includes visits to almost 1,000 stores in 50 countries every year. As part of our ShopperVista ...