All articles and blogs

10 January 2022
Our two-minute read summarising the latest movements in British shopper sentiment and outlook. In the run up to Christmas, Omicron created worries about restrictions, with anxiety surrounding price rises, and inflation at its highest for a decade. However, shopper sentiment has remained stable this month with a few festive surprises. Here is our summary of what you need to know about Britis...
21 December 2021
We kick off 2022 with a webinar on 13 January exploring how shoppers celebrated Christmas 2021 to help our subscribers explain the festive shopping patterns and get ahead for 2022 planning. We will be checking back in to see if shoppers’ pre-Christmas plans and intentions became realities in light of the shifting circumstances. As a reminder our pre-Christmas research suggested that: ...
09 December 2021
After Christmas 2020’s last minute changes and a volatile year for shopper confidence, what will this Christmas bring? Will shoppers splash out or is this Christmas all about love, actually? In October we reported that 45% of shoppers were planning to start their shopping earlier this year. Nearly half (49%) said they were worried about availability of some products and only 17% said they we...
08 December 2021
Our two-minute read summarising the latest movements in British shopper sentiment and outlook. With Christmas around the corner, Black Friday sales and the unwelcome introduction of the Omicron variant, our latest monthly ShopperVista update reveals a small bounce in confidence but anxieties about availability shortages remain. Here is our summary of what you need to know about British shop...
07 December 2021
Availability issues Operational labour and HGV driver shortages continue to disrupt food supply chains. Food and consumer good businesses have been hit hard by recruitment and retention challenges in 2020 and 2021. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. The government has committed to a package ...
23 November 2021
Availability issues Operational labour and HGV driver shortages continues to disrupt food supply chains. Food and consumer good businesses have been hit hard by recruitment and retention challenges in 2020 and 2021. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. The government has committed to a package...
22 November 2021
How do you cut through the noise and make sure your brands and products make it into shoppers’ online shopping baskets? With £1 in every £10 spent on food and groceries spent online and the channel forecast to grow 20% in the next five years, getting your online strategy for shopper conversion online has never been more important. The checkout walk (that last “before you go” webpage before ...
09 November 2021
Labour shortages impacting availability – shopper research 05-07 November 2021 Availability issues Operational labour and HGV driver shortages has become severe enough to disrupt food supply chains. Food and consumer good businesses have been hit hard by recruitment and retention challenges in 2020 and 2021. This is resulting in lower order fulfilment levels than normal, meaning there is an im...
08 November 2021
In our upcoming ShopperVista webinar on 2 December the IGD team will explore shoppers attitudes towards sustainability and highlights from our research looking at shopper plans for Christmas and sharing our post-Christmas research plans. It is fair to say that Christmas 2020 was not quite what most of us had hoped for but the run up to Christmas 2021 is not looking straight forward either, s...
03 November 2021
Our two minute read summarising the latest movements in British shopper sentiment and outlook How are shoppers reacting to rising prices? Against a backdrop of preparations for COP26, availability challenges and rises in energy, fuel and food prices, our latest monthly ShopperVista update reveals a continued decline in shopper confidence coupled with increased focus on the environment when ...