How do shoppers of 2020 compare to those of 2008?

Date : 01 June 2020

Michael Freedman

Senior Shopper Insight Manager

With the UK again on the brink of recession, our ShopperVista team has compared shoppers of 2008 and 2020. In many ways, this year’s different circumstances are putting different strains on shoppers. However, some aspects of their behaviour and attitudes are similar. Michael talks about four…
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