What does the K-shaped recovery mean for shoppers?

Date : 29 March 2021

Michael Freedman

Senior Shopper Insight Manager

The UK is set for a K-shaped recovery. Some will begin to grow in prosperity whilst others get left behind or stay the same. Which shopper groups will be at the top and bottom of the K? What will matter to them, and what does this mean for retailers and suppliers? What is a K-shaped…
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