What matters to shoppers beyond food in food-to-go?

Date : 24 October 2017
Our latest ShopperVista research shows that over half (55%) of food-to-go shoppers have completed a leisure food-to-go mission in the last four weeks. This mission is characterised by the shopper choosing to consume some, or all, of their food and drink while still in the store or outlet. Is this…
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